He writes that Apple's latest $3,500 gadget is not just a VR "headset," but a bigger tech opportunity: spatial computing.
Apple at long last revealed its long-anticipated "next big thing" — its Vision Pro — two days ago at its annual WWDC.
"Minority Report" come to lifeViewed with the broader lens it deserves, however, Apple's Vision Pro represents so much more.
It represents the dawn of an entirely new mass market and transformational tech opportunity of so-called "spatial computing."
Spatial computing is essentially the film "Minority Report" come to life, three-dimensional computing divorced from the confines of physical screens.
Persons:
Peter Csathy, Nanea Reeves, Tim Cook, Ralph Lauren, Joanna Popper, Bob Cooney, Evan Helda, Pierre, Stuart Rostain, Amy Allison, Tripp, Mark Zuckerberg, Apple's, Steve Jobs, Cook, Bob Iger, Jobs, Iger, Read
Organizations:
Creative Media, Morning, Fearless Media, Apple, CAA, Barnum, Amazon, Spatial Computing, European VRDays Foundation, Women, Disney, Pixar, Creativie Media
Locations:
Malibu, Netherlands