On Wednesday, user Nancy Levine Stearns posted screenshots of a paid Hyundai ad above an antisemitic post from a verified “premium” account.
X has suspended the antisemitic account that was adjacent to the ad, the head of business operations at X, Joe Benarroch, said in an email to CNN.
Benarroch said Hyundai has been running a Corporate level account on X, focused on climate change ads aimed at reaching policy makers.
He said the company’s ad agency did not activate Brand Safety settings, and the campaign took place without X’s direct sales team.
X’s Brand Safety settings allow advertisers to make sure their ads aren’t running alongside posts that companies might find distasteful.
Persons:
New York CNN —, Hitler, Nancy Levine Stearns, Stearns, ”, Elon Musk, Joe Benarroch, Benarroch, X’s, ” Benarroch, Whites, ” Musk, CNN’s Clare Duffy
Organizations:
New, New York CNN, New York CNN — Hyundai, Twitter, Hyundai, CNN, ” Hyundai, NBC News, NBC
Locations:
New York, United States