Quang attributes the unexpected virality to a digital trend that first appeared at the end of 2023: the office siren. AdvertisementGoogle Trends shows searches for the term "office siren" increased tenfold between the first week of May and the first week of August. The office siren is a polarizing character — a sexed-up appropriation of office wear, restyled and applied to contexts outside the office. "Obviously, I'm not wearing this to the office," Quang said. "The office siren is just a character I'm playing."

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