Building customer loyalty extends beyond the actual purchase, and brands and retailers should focus on how to continue relationships with customers afterwards.
However, another aspect that should also be of concern is in the customer service experience.
Providing good customer service is a key way to drive loyalty and influence future sales post-purchase.
Nancee Halpin, research associate for Insider Intelligence, Business Insider's premium research service, has compiled a detailed report on customer service that looks at why customer service matters, which stalwart channels are still top performers, and which new channels have the most potential.
60% of US consumers have not completed an intended purchase based on a poor customer service experience.
Persons:
OLIVER, — it's, Nancee Halpin
Organizations:
Forbes, Brands, Wall Street, Microsoft, American Express, Insider Intelligence, Business