The pandemic accelerated the rise of telehealth, which these DTC companies are a part of both culturally and legally. Hims & Hers Health has a market cap of over $4 billion. Those at the forefront of the DTC health revolution have American guys right where they want them: insecure, on edge, and ready to open their wallets. Plenty of doctors have sounded the alarm about DTC telehealth companies, and some firms have gotten into legal trouble, too. For all the issues with DTC companies, it's fair to note that traditional healthcare settings are far from perfect.

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Persons: Paul, he'd, who's, He's, doesn't, Nobody, didn't, Matthew McCoy, what's, Ashwini Nagappan, Joshua Halpern, Halpern, Nagappan, McCoy, Hims, —, you've, They're, men's, Ro, Emily Stewart Organizations: View Research, Department of Medical, University of Pennsylvania, UCLA's Fielding School of Public Health, Northwestern University's Feinberg School of Medicine, telemedicine, of Justice, Business Locations: Hims