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☆ Meet the typical social-media influencer: They make less than $100,000 a year and juggle other jobs
▼ + stars: | 2024-07-29 | by ( Shriya Bhattacharya | Jacob Zinkula | ) www.businessinsider.com time to read: +8 min

A survey of over 2,000 content creators conducted by the influencer marketing agency NeoReach last year found that 48% of creators earned less than $15,000 a year. Since the money that influencers make sometimes isn't enough to sustain their lifestyles, they balance content creation with other jobs. AdvertisementThe typical US-based influencer is likely to be making less than six figures and creating content part-time, according to research, surveys, and influencer interviews. Most of these creators have smaller audiences, according to former influencer marketer Emmy Petit, who is now a full-time influencer. "The idea of full-time content creation is often more glamorous than reality," Mitchie Nguyen, a content creator based in New York, previously told BI .

Persons: —, NeoReach, Colin Rocker, IZEA, influencers, Jessica Ufuoma, Johnson, Jasmine Enberg, Emarketer, Anushka, Petit, Nadya Okamoto, MrBeast, Mitchie Nguyen, Enberg, TikTok Organizations: Service, YouTube, Business, Deloitte, Johnson, Influencer League Locations: Hong Kong, New York

☆ How to become an influencer and start making money
▼ + stars: | 2024-06-21 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +13 min

Maesha Shonar, a micro influencer with 24,000 followers on Instagram, previously told BI she had such a highly engaged audience. Take a look at new data on influencer brand deals in 2024Platforms also pay creators based on their video views and engagement. Read more about how TikTokers can score huge paydays for longer videosOn Snapchat, creators have had success making money from its ad-revenue program. Related storiesAffiliate marketing is another popular way to make money after becoming an influencer. Nino de Guzman said she launched the app to help show others how easy it was to become an influencer and make money from social media.

Persons: —, Ayomi Samaraweera, Samaraweera, Nadya Okamoto, influencers, Stacy Kim, Maesha, Instagram, Nate White, I've, MrBeast, Read, videographer Tej Patel, AJ, Grey, influencer Janesha Moore, Moore, makeups, Paulina Perez, she's, Perez, Slack, Lissette Calveiro, Christen Nino de Guzman's Clara, Nino de Guzman, Christen Nino De Guzman, Alix Earle ., Kensington, that's, Danielle Pistotnik, publicists Organizations: Service, YouTube, Business, Samsung, Verizon, Amazon, Brand, UTA, CAA, Management Locations: California

☆ Premarket stocks: Congress has bad news for Wall Street
▼ + stars: | 2024-03-13 | by ( Nicole Goodkind | ) edition.cnn.com time to read: +9 min

New York CNN —Dealmaking is the lifeblood of Wall Street. But analysts say that funding cuts in the plan could end up harming mergers and acquisitions on Wall Street, squashing hopes of a recovery in dealmaking. The bad news: Recent regulations and proposed budget cuts threaten to step on those green shoots before they’re able to flower. Why it matters: Dealmaking isn’t just good for Wall Street. Shares of the stock are down nearly 30% so far this year after its seemingly nonstop streak of bad luck.

Persons: New York CNN — Dealmaking, Joe Biden, squashing, It’s, Goldman Sachs, ”, Lucille Jones, Jones, Mitch Berlin, Biden, ’, ” Berlin, That’s, Hewlett Packard, “, TikTok —, Brian Fung, TikTok, Shou Chew, Nadya Okamoto, Okamoto, Teddy Siegel, Siegel, David Goldman, LATAM, it’s, Max Organizations: CNN Business, Bell, New York CNN, Wall, LSEG, Federal Reserve, Federal Trade Commission, Department of Justice, Congressional, Office, CNN, Discover Financial Services, Hewlett, Juniper Networks, Target, Boeing, Alaska Airlines, United Airlines, The National Transportation Safety, Federal Aviation Administration, FAA, NTSB Locations: New York, dealmaking, EY, Berlin, “, LSEG, Australia, New Zealand, Newark

☆ TikTok creators fear US ban as the House prepares to vote on crackdown bill
▼ + stars: | 2024-03-12 | by ( Brian Fung | ) edition.cnn.com time to read: +6 min

As House lawmakers prepare to vote on the bill Wednesday, TikTok is encouraging users to call their representatives with a full-screen notification about the legislation. Okamoto’s TikTok account features videos on women’s health, sex education and the occasional glimpse into her personal life. Her sisters are TikTok creators in their own right, one of whom is using her income from TikTok to pay her own way through college, Okamoto said. It’s so tired,” said Grey Prnce, who together with her spouse, Grayson France, co-manages the TikTok account @officiallyverygay. Thus was born @Got2GoNYC, a TikTok account that aims to map all the publicly accessible toilets in the city.

Persons: Washington CNN — TikTok, TikTok, Shou Chew, Nadya Okamoto, Okamoto, She’s, “, ” Okamoto, it’s Chew, ”, Grey Prnce, Grayson France, Teddy Siegel, Siegel, ducking, @Got2GoNYC, ” Siegel, it’s, Prnce Organizations: Washington CNN, Target, CNN, Chinese Community Party Locations: China, Beijing, United States, New York City, Utah, Salt Lake City

☆ Period care brands August, Rael and others form coalition to fight the 'tampon tax,' reimburse consumers
▼ + stars: | 2023-10-11 | by ( Cait Freda | In Caitfreda | ) www.cnbc.com time to read: +2 min

Starting Wednesday, consumers paying state sales tax on menstrual products will be able to get those costs on some period care purchases reimbursed. The Tampon Tax Back Coalition — an initiative of period care brands August, Cora, LOLA, The Honey Pot, Rael, Here We Flo, Saalt and DIVA — will reimburse consumers for the tax paid on eligible items sold by the eight participating brands. The coalition aims to stop the "tampon tax," a term used to describe the state sales tax imposed on products such as tampons, pads and menstrual cups in more than a dozen U.S. states. Many states exempt essential products such as food and medications from being subject to sales tax but leave out period care products, because their current state tax codes consider them nonessential goods. The Tampon Tax Back Coalition was born out of an initiative by August that launched in May.

Persons: Cora, LOLA, Rael, Flo, Saalt, —, Nadya Okamoto, We've, there's, Okamoto Organizations: Coalition, Alliance, Supplies Locations: U.S

☆ Menstrual product makers form coalition to reimburse ‘tampon tax’ to shoppers
▼ + stars: | 2023-10-11 | by ( Parija Kavilanz | ) edition.cnn.com time to read: +6 min

Texas became the latest state to repeal tax on period products by passing a bill that went into effect September 1, 2023. So the idea of a tampon tax is kind of a misnomer,” said Loughead. The sales tax on period products is only one part of a multi-faceted challenge for consumers who need them, advocacy groups said. “The end goal Is that we take down the tampon tax. When I started this work, the tampon tax was in 40 states and now it’s in 21.

Persons: Cora, Lola, Rael, Flo, Saalt, ”, Nadya Okamoto, Okamoto, “, ” Okamoto, Katherine Loughead, ” Loughead, Troy Moore, Moore, It’s Organizations: New, New York CNN, Coalition, Paypal, CVS, Target, Tax Foundation, Washington DC, National, Bank Locations: New York, Texas, Target, Washington, United States

☆ How an Advocate for Menstrual Equity Spends Her Sundays
▼ + stars: | 2023-09-16 | by ( Devorah Lev-Tov | ) www.nytimes.com time to read: +1 min

As a teenager in Portland, Ore., Nadya Okamoto remembers speaking with homeless women near her local bus stop about a little-discussed subject. “I asked them, ‘What’s a challenge that you are dealing with?’ And it was not having access to period products,” she said. At age 16 she founded PERIOD, a nonprofit organization working to end “period poverty” and stigma through policy advocacy and by directly distributing menstrual products. Ms. Okamoto became a highly visible leader, posting candid video diaries on TikTok, where she now has over 4 million followers. She replaced herself as executive director of PERIOD in early 2020, and a wave of criticism on social media pushed her to breaking point.

Persons: Nadya Okamoto, “, ‘, Okamoto Organizations: Harvard Locations: Portland ,, Cambridge

☆ I'm the Gen Z founder of a period-care company using my business to push back on the 'tampon tax'
▼ + stars: | 2023-06-26 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

August started a campaign to reimburse customers for some taxes on period products. She's also fighting the so-called tampon tax, which refers to the sales tax added to tampons, pads, and menstrual-care products when they're classified as luxury, nonessential items. That's why we've always covered the tampon tax when customers bought their products directly from August. But when we launched in Target in March, we suddenly had no ability to get rid of the tampon tax at the point of purchase, because the sale wasn't going through us. We hustled behind the scenes to find a way we could take a material stance against the tampon tax.

Persons: Nadya Okamoto, Okamoto, She's, Scott Bleicher, I've, it's Organizations: Service Locations: Texas, Geneva, Target

For startup founders and venture capitalists, the office holiday party is a December tradition. For many venture capitalists and the startup founders they invest in, December is synonymous with two things: end-of-year paperwork and office holiday parties. But this year, holiday parties in startup-land look a little different. "Align those goals with your holiday party, and you can do something powerful and cost-effective," she said. "You should maybe cut some travel, maybe you don't have a big holiday party, but that's all drop in the bucket compared to head count," he said.

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