In 2020, the global value of sun care products was $10.7 billion. Millennial skin care favorites — Paula’s Choice ($34), Glossier ($25), Drunk Elephant ($34) — have all created their own luxury daily sunscreens. “I think there is a more pervasive media representation of (the benefits of) wearing sunscreen, like preventing aging and preventing skin cancer,” Waldman said in a phone interview. In a study published in 2021, scientists found that more children in middle and high school were wearing sunscreen, a trend researchers partially attributed to social media. Meanwhile, young influencers on TikTok parade their multi-step skin care routines, with many featuring products like retinoids and AHAs, celebrated for their role in minimizing signs of aging.

---

Persons: “ Sunscreens, ”, Luke Maxfield, —, Naomi Osaka, Pharrell, Naana, ” Boakye, “, ” Dr, Abigail Waldman, she’s, ” Waldman, ” Maxfield, Supergoop, they’re, Violette, Maxfield, Waldman, Boakye, you’re Organizations: CNN, Grand View Research, Prestige, Harvard Medical School, dermatologists, ” Research