NYU Langone is suing Northwell Health, alleging it created "confusingly similar advertisements."
"This case is about deceptive business practices," lawyers for NYU Langone wrote in the lawsuit.
NYU Langone filed a lawsuit Thursday alleging that neighboring New York hospital system and known competitor, Northwell Health, copied its signature purple-colored advertisements to create "confusingly similar advertisements" in the New York area.
"This case is about deceptive business practices," lawyers for NYU Langone wrote in the lawsuit.
In a response to the suit, Northwell Health called NYU's claims "preposterous."
Persons:
NYU Langone, Northwell, Steve Ritea, Ritea, Ramon Soto
Organizations:
NYU, Northwell, Morning, New York's Southern, Court, NYU Langone, US News
Locations:
New York, New York's, United States