watch nowWhen Jerry Jones plunked down $150 million to buy the Dallas Cowboys in 1989, the team was losing $1 million a month, according to Jones.
The Cowboys are the most profitable in the NFL, posting EBITDA of $550 million last season, $300 million more than the New England Patriots, the second-most profitable NFL team, according to CNBC's list.
In 1995, Jones signed a 10-year, $40 million deal with Pepsi-Cola and made a $2.5 million a year, 10-year deal with Nike.
The value of the Cowboys' sponsorship deals has ballooned over the years.
But there is no doubt he created the economic blueprint for an NFL team.
Persons:
Jerry Jones plunked, Jones, DaRon Bland, Ron Jenkins, Tom Landry, Jimmy Johnson, Herschel Walker, Emmitt Smith, Darren Woodson, Barry Switzer, Jason Robins, Ryan Kang, Mike Tyson
Organizations:
Dallas Cowboys, Texas, Cowboys, National Football League, Los Angeles Rams, NFL, New England Patriots, Washington, T, Arkansas, CNBC, American Express, Pepsi, —, Visa, Cola, Nike, NFL Properties, The Cowboys, Molson Coors, The Dallas Cowboys, Seattle Seahawks, AT, Super, Big, Professional Bull Riders, & $
Locations:
Arlington , Texas, Texas, Arlington