(Reuters) - More people in the U.S. turned to traditional TV for news and drama shows in August, with the start of the back-to-school season making a slight dent on the streaming viewership, market researcher Nielsen said.
The combined share of broadcast and cable television, rose to 50.6% of total TV usage in August from 49.6% in July, according to Nielsen's monthly report on the state of the television market.
Streaming saw a sequential decline of 1.6% in viewers to 38.3% last month, but still accounted for the largest share of viewership.
Nielsen said that despite the seasonal weakness in streaming, the category has gained 7.0 share points since August last year.
Legal dramas "Suits" and "The Lincoln Lawyer" were the top two streaming titles in August, Nielsen said.
Persons:
Nielsen, Comcast's Peacock, Mario, Samrhitha, Dawn Chmielewski, Tasim Zahid
Organizations:
Reuters, NFL, Republican, NBC, CBS, WWE, Hall of Fame, Lincoln
Locations:
U.S, Bengaluru, Dawn, Los Angeles