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Top related persons:
Bill Shufelt - 1 John Walker - 1 We're - 1 CNBC's - 1 it's - 1 Shufelt - 1 Diageo's Guinness - 1 We've - 1
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Search resuls for: "NCSolutions"


2 mentions found


☆ Athletic Brewing raises $50 million as non-alcoholic wave sweeps brewing
  + stars: | 2024-07-09 | by ( Ece Yildirim | In Ecedyildirim | ) www.cnbc.com   time to read: +3 min
The brewer plans to use the latest investment to increase production capacity and expand its offerings at global retailers to meet rising consumer demand for non-alcoholic beer. Leading non-alcoholic brewer Athletic Brewing Company announced Tuesday it's raised an additional $50 million in equity financing in a round led by General Atlantic. Athletic Brewing launched its non-alcoholic craft brewing facilities in 2018 and has since grown to become the 10th largest U.S. craft brewery and 20th largest overall U.S. brewing company, despite only offering non-alcoholic options, according to rankings by the Brewers Association. Athletic holds over 19% market share within non-alcoholic beer and is driving 32% of total non-alcoholic beer category growth, according to NielsenIQ data. Established beer companies like Heineken , Constellation Brands -owned Corona, Anheuser-Busch's Budweiser and even Diageo's Guinness have also hopped on the trend, introducing non-alcoholic beer offerings of their own.
Persons: Bill Shufelt, John Walker, We're, CNBC's, it's, Shufelt, Diageo's Guinness, We've Organizations: Athletic Brewing’s, Athletic, General, Athletic Brewing Company, General Atlantic, Athletic Brewing, Brewers Association . Athletic, Revenue, CNBC, Street, NCSolutions, Heineken, Constellation Brands, Corona, Anheuser, Budweiser Locations: Stratford , Connecticut, U.S, Milford , Connecticut, San Diego
☆ Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
  + stars: | 2024-02-06 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +5 min
It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.
Persons: —, Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles
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