The "For the Birds" ad campaign for DirecTV emphasizes customers don't need a satellite dish anymore for service. Courtesy: DirecTVCoach Prime wants consumers to know they can watch DirecTV without a satellite dish. As pay TV distributors — both satellite and cable companies — have seen customers flee for streaming, DirecTV is trying to get the message out that a clunky satellite dish is no longer needed for its service. Satellite TV providers like DirecTV and EchoStar's Dish were once some of the biggest distributors of the TV bundle. Sticking with sportsThe "For the Birds" ad campaign for DirecTV emphasizes customers don't need a satellite dish anymore for service.

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Persons: Deion Sanders, Steve Buscemi, Henry Winkler, Vince Torres, it's, Torres, Shedeur Sanders, —, Winkler's Frank, Bobby, Buscemi, There's, Sanders, Tinker Bell, Cord, Pavlo Gonchar, Craig Moffett, what's, Moffett, DirecTV's Organizations: DirecTV, NFL, Colorado, Colorado Buffaloes, Nebraska Cornhuskers, Folsom, NBA, NHL, NCAA's Colorado Buffaloes, Lightrocket, Satellite, TPG, AT, Hulu, Sling, YouTube, Netflix, Comcast, Charter Communications Locations: Colorado, Boulder ,, New York City