Amazon Prime Video logo displayed on a phone screen and Amazon Prime Video website displayed on a screen in the background are seen in this illustration photo taken in Krakow, Poland on July 26, 2022. Amazon 's Prime Video has won the exclusive rights to stream a National Football League playoff game next season, a source familiar with the matter told CNBC. Last month, NBCUniversal's Peacock showed an NFL Wild Card game between the Kansas City Chiefs and the Miami Dolphins, marking the first time a playoff game was broadcast exclusively on a streaming service. NBCUniversal had looked to keep the streaming-only playoff matchup next season, according to The Wall Street Journal, which first reported on Amazon's latest deal with the the NFL. Amazon has said there are 80 million active Prime Video households in the U.S.— CNBC's Stephen Desaulniers contributed reporting.

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Persons: NBCUniversal's Peacock, NBCUniversal, NBCUniversal didn't, — CNBC's Stephen Desaulniers Organizations: Amazon, Amazon Prime, National Football League, CNBC, NFL, Kansas City Chiefs, Miami Dolphins, Wall Street, Peacock Locations: Krakow, Poland, U.S