Amazon is raiding TV rivals, including NBCU and Disney, for talent to boost Prime Video ad sales.
Prime Video ads launched in January, leveraging sports and scale.
Amazon faces challenges integrating video ad sales and sharing viewer data with advertisers.
The e-commerce giant started running ads in its Prime Video streaming service in January.
That's given Amazon a leg up over established TV players and Netflix, whose ads business has grown slowly for the past two years and has already shaken up its ads leadership twice.
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Disney, Service, Netflix, Business