AdvertisementThose moves show just how rapidly the cable TV business is unraveling. WBD's direct-to-consumer segment still loses money, and its streaming revenue actually declined 6% from last year — even though Max added 3.7 million subscribers. WBD added 3.9 million streaming subscribers abroad last quarter, thanks to its rollout across Europe ahead of the Olympics, which the company broadcasts outside the US. If that service attracts enough cord-cutters, it could help stop the bleeding in WBD's fast-declining pay TV business in a best-case scenario. Join forces with other media firmsAdvertisementAlthough WBD is struggling as the pay-TV business shrinks, the silver lining is that it's not alone.

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Persons: —, David Zaslav, Patience, WBD wasn't, Max, Fox —, Tim Nollen, WBD, Nollen, Venu, NBA would've, it's Organizations: Service, Warner Bros, Business, Paramount, Macquarie Research, Disney, NBA, Comcast's NBC, MLB, NHL, TNT, TBS, Max, Hulu Locations: WBD, Europe, Latin America