In 2023, the beauty industry's sales reached $446 billion, according to a recent report by McKinsey.
As 2025 approaches, BI asked three beauty founders what trends will be popular in the new year.
Now, as the midway point of the 2020s approaches, we're wondering what beauty trends will define this decade for years to come.
Instead, they occur at the industry level, changing the way consumers think about their beauty routines, attitudes toward beauty, or even the ways they shop.
Here's what three beauty founders are thinking about for the industry in 2025.
Persons:
Colleen Rothschild, there'll, —
Organizations:
McKinsey, Service