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But while 44% of India's smartphones sales are now online, the brick-and-mortar segment remains the bigger play and Xiaomi expects it to grow further. "Our market position in offline is substantially lower than what it is online," Xiaomi's India head, Muralikrishnan B., said in an interview on Friday. The South Korean giant has a 20% market share in India, while Xiaomi, which historically focussed on budget phones, has 16%. Xiaomi plans to hire more store promoters - salespeople who lure, pitch and sell phones to prospective buyers inside outlets. Another significant India challenge for Xiaomi is a federal agency's $673 million freeze on its bank assets since last year.

Persons: Xiaomi, Flipkart, Muralikrishnan, Tarun Pathak, We'll, Aditya Kalra, Munsif Vengattil, William Mallard Organizations: DELHI, HK, South, Samsung, Research, Thomson Locations: India, Hong Kong

☆ Xiaomi partners with Dixon Technologies to make mobile phones in India
▼ + stars: | 2023-05-31 | by ( ) www.reuters.com time to read: +1 min

BENGALURU, May 31 (Reuters) - Contract manufacturer Dixon Technologies (India) Ltd (DIXO.NS) on Wednesday said it is partnering with Xiaomi Corp's (1810.HK) Indian arm to make and export phones for the Chinese firm. The news, which boosted Dixon's shares by 4%, comes after Xiaomi India revealed plans to start making wireless audio products in the country by partnering with electronics manufacturer Optiemus. India has been encouraging global companies to invest more in local manufacturing as a part of its efforts to become a powerhouse in the global electronics supply chain. Earlier in March, Xiaomi India President Muralikrishnan B. told Reuters that the company will open more stores beyond its current network of 20,000 retail partners and boost local procurement of mobile phone parts, in an effort to reduce costs. Reporting by Navamya Ganesh Acharya in Bengaluru; Editing by Savio D'Souza and Sonia CheemaOur Standards: The Thomson Reuters Trust Principles.

Persons: Xiaomi Corp's, Muralikrishnan, Navamya Ganesh, Savio D'Souza, Sonia Cheema Organizations: Dixon Technologies, Optiemus, Reuters, Thomson Locations: BENGALURU, India, HK, Bengaluru

While Xiaomi remained focused on selling mobile phones under 10,000 rupees ($120), Indian consumers were willing to pay up for better looking models with richer features. According to Counterpoint, the market share of the sub-$120 phones in India fell to 26% in 2022 from 41% two years ago. And premium phones - priced above 30,000 ($360) - saw their share double to 11% in the same period. Xiaomi and Samsung both count India as a key growth market, with smartphones their top selling electronic device. And premium phones accounted for only 0%-1% of Xiaomi's total India phone shipments in the last two years, when Samsung's higher-end phones more than doubled their share to 13%, Counterpoint data showed.

☆ Apple, Samsung to upgrade phone software for Indian 5G rollout by Dec
▼ + stars: | 2022-10-12 | by ( ) www.reuters.com time to read: +3 min

The iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max are displayed at the Apple Fifth Avenue store, in Manhattan, New York City U.S. September 16, 2022. Apple said it would push software upgrades to recent models, including the iPhone 14, 13, 12 and iPhone SE, which, industry sources say, do not yet support the network. A Samsung India spokesperson said the company would roll out updates across all its 5G devices by mid-November. Xiaomi India President Muralikrishnan B said their smartphones support Airtel 5G at present and by the end of this month most devices will start receiving updates for Jio 5G network support. Meanwhile, Oppo India Vice President Tasleem Arif said the company will roll out 5G software upgrade on all compatible devices, which already support Airtel 5G, at the earliest.

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