NEW DELHI, July 27 (Reuters) - Walt Disney's (DIS.N) India streaming service plans to start enforcing a policy of allowing its premium users to login from only four devices, an effort aimed at limiting password sharing in a key market, two sources with direct knowledge said.
In India, a premium account of Disney+ Hotstar streaming service still allows logins on as many as 10 devices, even though its website currently says "number of devices that can be logged in" is four.
Industry data says Hotstar is market leader in terms of users with approximately 50 million.
The new planned restriction will also apply to its cheaper plan which will limit usage across two devices, the second source added.
Disney's Hotstar topped India's streaming market between January 2022 and March 2023 with a 38% share of viewership, while rivals Netflix and Prime Video held 5% each, data from research firm Media Partners Asia showed.
Persons:
Walt Disney's, Disney's, Disney, Mukesh Ambani's JioCinema, Hotstar, Walt Disney, Aditya Kalra, Munsif Vengattil, Jane Merriman
Organizations:
Netflix, Disney, Media Partners, Media Partners Asia, Thomson
Locations:
DELHI, DIS.N, India