And Twitter's cash flow has been negative as a result of that and its heavy debt load.
Mike Proulx, research director at Forrester, said on Sunday that the move would further alienate Twitter's original, and once fiercely loyal, user base.
The billionaire Musk said in a Sunday post he wanted to change Twitter's logo and polled his millions of followers whether they would favor changing the site's color scheme from blue to black.
Twitter logo and a photo of Elon Musk are displayed through magnifier in this illustration taken October 27, 2022.
In April, Twitter's legacy blue bird logo was temporarily replaced by Dogecoin's Shiba Inu dog, helping drive a surge in the cryptocurrency's market value.
Persons:
Elon Musk, Mike Proulx, Forrester, Musk, Dado Ruvic, adieu, Linda Yaccarino, Twitter, Dogecoin's Shiba, Mrinmay Dey, Rishabh, William Mallard, Jan Harvey, Cynthia Osterman, Diane Craft
Organizations:
Twitter Inc, REUTERS, Twitter, X Corp, Thomson
Locations:
Bengaluru