BEIJING, Sept 4 (Reuters) - Kweichow Moutai (600519.SS) and coffee brand Luckin Coffee (LC0Ay.MU) on Monday launched in China a latte advertised as containing the fiery Chinese spirit baijiu, as the Chinese luxury liquor maker aims to pull in younger consumers.
The companies said the latte alcohol content was lower than 0.5% of its volume.
By Monday afternoon in Beijing and Shanghai, Luckin's app showed that the drink had sold out at several stores.
"Moutai and Luckin are the leading enterprises in the domestic liquor and coffee sectors, respectively," Zhu said.
($1 = 7.2640 Chinese yuan)Reporting by Sophie Yu and Brenda Goh; Editing by Gerry DoyleOur Standards: The Thomson Reuters Trust Principles.
Persons:
Moutai, Kweichow Moutai, Zhu Danpeng, Zhu, Luckin, Sophie Yu, Brenda Goh, Gerry Doyle
Organizations:
Monday, Weibo, Luckin, Nasdaq, Thomson
Locations:
BEIJING, China, China's, Guizhou, Beijing, Shanghai