The popular Philadelphia chain topped the American Consumer Satisfaction Index's first ever convenience store study, which ranked Americans' favorite spots to refill their gas tanks and their stomachs.
The most popular convenience stores, the study found, are the ones that have focused on making food — and making it well — as consumers focus more on the in-store experience when deciding where to fill up.
"The companies that are ultimately going to succeed are the ones that offer the most satisfying experience to consumers," he says.
"The ones that keep consumers coming in and even going out of their way to visit those locations."
Use code EARLYBIRD for an introductory discount of 30% off, now extended through September 30, 2024, for the back-to-school season.
Persons:
Wawa's, Forrest Morgeson, Murphy USA, Morgeson
Organizations:
CNBC, Casey's, Cumberland
Locations:
Philadelphia, Wawa