A little-known technology stock could win big from Netflix 's shift in advertising strategy.
The streaming giant announced Wednesday that it plans to debut its own advertising platform and partner with companies such as The Trade Desk and Magnite as its global ad-tier reaches 40 million monthly subscribers worldwide.
While the partnership may take time to ramp up, Citi's Ygal Arounian estimates that it could add $500 million in 2025 gross billings to The Trade Desk.
Every 10% of business funneled through The Trade Desk by 2026 could generate 2% upside to revenues, he estimates.
"We also highlight TTD's scarcity value as the only scaled independent [demand-side platform] and its leadership in the highly-coveted CTV category."
Persons:
Piper Sandler, Matt Farrell, Farrell, Morgan Stanley's Matthew, Chris Kuntarich
Organizations:
Netflix, billings, The, CTV, UBS