But, the announcements, which included a new iPhone 15 and an Apple Watch refresh, further strengthened the company's best-in-class ecosystem.
New iPhone features Apple unveiled the iPhone 15 and iPhone 15 Plus, complete with USB-C charging instead of the propriety lightning port, starting at $799 and $899, respectively.
The iPhone 15 Pro starting at $999 was unchanged from the previous model as well.
The iPhone 15 Pro can capture special videos, providing for enhanced viewing on the upcoming Vision Pro mixed reality headset.
The new Apple Watch models have more a powerful silicon chip as well, which allows for smoother graphics and more processing power.
Persons:
Jim Cramer, Jim, Max —, Apple, Max, Tim Cook, Jim Cramer's, Apple Tim Cook, Kevin Dietsch
Organizations:
Apple, Vision, Apple Watch, CNBC, Allen & Company Sun Valley, Getty
Locations:
Cupertino , California, China, Tuesday's, Sun Valley , Idaho