Here's the latest AI developments at Salesforce, Apple and Microsoft — along with our take on the news. A generative AI experience built into Apple devices, however, would be an entirely new feature for users. Apple's smart assistant Siri would be the natural place to implement generative AI within the Apple ecosystem. The company promotes both generative AI tools as a way to improve productivity . We've long believed this to be true – and that's why we greeted Salesforce's price-hike announcement last week with open arms – but Wednesday's incremental generative AI updates reinforce our conviction.

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Persons: Morgan Stanley, Microsoft's, Jim Cramer, ChatGPT, Bing, OpenAI's ChatGPT, BARD, Siri, Salesforce, Einstein, Morgan Stanley's, Jim Cramer's, Jim, Chino Organizations: Microsoft, Apple, Big Tech, Nasdaq, Barclays, Bloomberg, Google, Einstein, CNBC Locations: Wall, Silicon Valley, Wells Fargo