Paige Bueckers has kicked off her partnership with Madison Reed by going from blond to "sparkling rose." The University of Connecticut has struck a deal with beauty brand Madison Reed in a wide-ranging partnership that includes court-naming rights; name, image and likeness deals; and career development opportunities. Exact terms of the deal were not disclosed, but the partnership is in the multimillion-dollar range, according to Madison Reed. As part of the deal, Madison Reed will sponsor UConn's Gampel Pavilion and XL Center with court-naming rights for the next three years. The sponsorship marks the first female and grad-founded brand to gain court-naming rights at UConn.

---

Persons: Paige Bueckers, Madison Reed, UConn's, Azzi Fudd, Ice Brady, Morgan Cheli, Amy Errett, Errett Organizations: University of Connecticut, Madison, XL Center, UConn women's, Amazon, Target, Walmart, UConn Foundation, UConn, CNBC