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Read previewA former executive at PepsiCo has sued the company, claiming he should get credit for being the brains behind Flamin' Hot Cheetos. He published a memoir in 2021, and his life story was made into the film "Flamin' Hot" in 2023. Enrico liked the idea so much that he ordered PepsiCo to start making spicy Cheetos, the lawsuit says. AdvertisementPepsiCo launched nationwide sales of Flamin' Hot Cheetos in 1992. AdvertisementIn a later statement, a spokesperson for PepsiCo told Variety that it attributed the launch and success of Flamin' Hot Cheetos "and other products" to several people, including Montañez.
Persons: , Flamin, Richard Montañez, Montañez, Lay, Richard, Roger Enrico, Enrico, Montañez's, didn't, PepsiCo's Organizations: Service, PepsiCo, Business, Angeles Times, Frito, Walmart, Target, Harvard University, Los Angeles Times, Lay, Times, Midwest, The Times, Variety Locations: Rancho Cucamonga , California, Texas, Mexican
The movie "Flamin' Hot" celebrates Mexican heritage and the invention of Flamin' Hot Cheetos. Impressed with the unlikely entrepreneur, Enrico gave it a try — and thus, Flamin' Hot Cheetos were born, and Montañez's career took off. "Flamin' Hot" stars actor Jesse Garcia as Richard Montañez. Eva Longoria directed the new film "Flamin' Hot." The LA Times article, amongst journalists and amongst this small group of people, may get some traction.
The movie "Flamin' Hot" celebrates Mexican heritage and the invention of Flamin' Hot Cheetos. An LA Times report raised doubt about the role of the film's protagonist, Richard Montañez, in creating the flavor. Impressed with the unlikely entrepreneur, Enrico gave it a try — and thus, Flamin' Hot Cheetos were born, and Montañez's career took off. Eva Longoria directed the new film "Flamin' Hot." The LA Times article, amongst journalists and amongst this small group of people, may get some traction.
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