NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Consider your tolerance for riskAs a fairly risk-averse founder, Rabinovitch Consky always knew she wanted to find a gradual way to grow rather than raise money to scale as fast as possible. Marnie Rabinovitch Consky, the founder of Thigh Society. "It was always very clear what I was leaving on the table by not taking investment," Rabinovitch Consky said. "We don't even realize how much we've internalized this single narrative — it can weigh on our brains and make us feel less adequate as founders," Rabinovitch Consky said.

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Persons: —, Marnie Rabinovitch Consky, that's, Rabinovitch Consky, Sarah Adler, Adler, Monisha Bajaj, I've, Bajaj Organizations: Service, M, Times