CEO of Molson Coors Gavin Hattersley told CNBC's Jim Cramer on Wednesday the company is investing in nonalcoholic offerings as consumers trend toward health and wellness. Hattersley said some consumers — especially younger people in their 20s — are focusing on wellness, but that this change in behavior plays into the company's strategy. Molson Coors is known for beverages including Miller Lite, Blue Moon, Topo Chico Hard Seltzer and the eponymous Coors Lite. "We're moving beyond beer, we're moving into 'non-alc' products, whether those are energy drinks, whether they're nonalcoholic beers," Hattersley said. And according to Hattersley, Molson Coors' brewers have been able to make the popular beer's nonalcoholic offering taste very similar to the real thing.

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Persons: Molson Coors Gavin Hattersley, CNBC's Jim Cramer, Hattersley, Molson Coors, Hard Seltzer, " Hattersley Organizations: Molson, Wednesday, Miller, Coors Lite, Molson Coors