Since then, it’s expanded into zero-sugar energy drinks, non-alcoholic beers like Peroni 0.0 and, this year, is bringing a popular zero-proof Australian canned cocktail alternative called Naked Life to US shelves. The largest craft brewer making non-alcoholic beers is Athletic Brewing Company, which is now the top-selling beer at Whole Foods. Video Ad Feedback A non-alcoholic beer that actually tastes good? Non-alcoholic beer sales have jumped more than 100% in all months between 2021 and 2024 (excluding unreleased December figures), he said. “Although non-alcoholic beer tends to have the largest share of beer dollar sales overall in January, the share is only marginally higher than the other months in the year,” said Gacioch.

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