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Molly Solomon, NBC's executive producer of the Olympics, referred to Snoop Dogg as an "ambassador of happiness" during a press call this week. Pumped-up audienceNBCUniversal had been banking on the success of the Paris Olympics, and Snoop Dogg, for the past few years. The following year, NBC's executives met with Snoop Dogg to discuss his future place in the Olympics broadcast, she said. Ahead of the Games, Snoop Dogg was also present at the Olympic trials earlier this summer, and since then has popped up in various places. Snoop Dogg cheers the USA team for women's gymnastics at the 2024 Paris Olympics.

Persons: Snoop Dogg, Arturo Holmes, Molly Solomon, We've, Snoop, Solomon, Denis, Victoria Valdivia, Hans Lucas, Billie Jean King, Caeleb, Michael Phelps, Krissy Birdsall, NBCUniversal, Kevin Hart, Peacock, Dogg, Carl Recine, NBC's, Mike Tirico, …, Tirico, Kelly Clarkson, Peyton Manning, Ralph Lauren, Kendall Wright, Coco Gauff, Kelly Cheng, Wally Skalij, it's, John Fortunato, Alex Cooper, Jenna Mindes, we've, Rick Cordella, Bob Costas, Al Michaels Organizations: Bercy Arena, Getty, NBC, Comcast, Games, AFP, Team USA, University of Wisconsin, Paris Olympics, Tokyo Games, Eiffel, CNBC, Olympics, National Football League, Northwestern University, USA, Los Angeles Times, Fordham University Gabelli School of Business, NBC Sports, Paris Locations: Paris, U.S, Paris —, Seine, France, Victoria, Madison, Tokyo, USA, Woodcliff Lake , New Jersey, Minneapolis

☆ Paris Olympics is the latest test of whether sports can win subscribers for NBC's Peacock
▼ + stars: | 2024-07-26 | by ( Lillian Rizzo | ) www.cnbc.com time to read: +6 min

In this article CMCSA Follow your favorite stocks CREATE FREE ACCOUNTThe Paris 2024 logo representing the Olympic Games is displayed near the Eiffel Tower in Paris on April 21, 2024, in anticipation of the 2024 Paris Olympic Games and Paralympic Games. Chesnot | Getty ImagesThe Paris Olympics will offer Comcast another chance to lift its streaming platform, Peacock, as it aims to not only attract more subscribers but keep them. But most importantly, Peacock will air the entirety of the Summer Olympics for the first time. The 2020 Tokyo Olympics, which were held in 2021 due to the Covid pandemic, drew the lowest-ever audience for the Summer Games. The Beijing Olympics in 2022 had the lowest viewership ever for the Winter Games, which are notably smaller than the Summer Olympics.

Persons: Peacock, it's, Comcast's, Craig Moffett, they've, Molly Solomon, Kelly Campbell, Simone Biles, Lindsey Wasson, NBCUniversal, Mike Tirico, Grant Fisher, Abdihamid Nur, Patrick Smith Organizations: Olympic, Olympic Games, Paralympic Games, Chesnot, Comcast, Olympics, Ariake Gymnastics, NBC Radio, NBC, Summer Games, Beijing, Winter, Paris Games, Summer, Games, Australia, Team USA, Hayward Field, Getty Locations: Paris, MoffettNathanson, East Coast, U.S, Tokyo, United States, Japan, France, of Versailles, USA, men's, Eugene , Oregon

☆ 2024 Paris Olympics viewer’s guide: NBC’s plans, Snoop Dogg, and the big ratings question
▼ + stars: | 2024-07-24 | by ( Richard Deitsch | ) www.nytimes.com time to read: +18 min

Follow our Olympics coverage in the lead-up to the Paris Games. The Paris Games will have more programming hours on the NBC broadcast network than any previous Olympics. NBC is upping its celebrity presence for its Olympic coverage in Paris, headlined by Snoop Dogg. “Research shows that it is a challenge to keep viewers after 10 p.m. ET,” NBC Olympics producer Rob Hyland said. NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, so Paris (2024), Milan-Cortina (2026), Los Angeles (2028) and Brisbane (2032).

Persons: Peacock, Molly Solomon, NBC’s, “, ” Solomon, Solomon, Snoop, Snoop Dogg, Christian Petersen, Kelly Clarkson, Peyton Manning, Mike Tirico, Alex Cooper, Leslie Jones, Kevin Hart, Kenan Thompson, Colin Jost, Cooper, Simone Biles, Manning, Ryan Crouser, Jones, Katie Ledecky, Sha’Carri Richardson, Lily Collins, Anna Hall, Ledecky, LeBron James, Sydney McLaughlin, Kelly Campbell, Peacock’s, Scott Hanson, Andrew Siciliano, Jac Collinsworth, Matt Iseman, Akbar Gbajabiamila, ”, Al Michaels, Mark Lazarus, Sanya Richards, Ross, Rowdy Gaines, Tim Daggett, Laurie Hernandez, Samantha Peszek, Misty, Julie Foudy, Dwyane Wade, LaChina Robinson, Michael Phelps, Dan Hicks, Gaines, Maddie Meyer, they’ll, Rob Hyland, Andres Cantor, Rebecca Lowe, Craig Melvin, Ahmed Fareed, Damon Hack, Maria Taylor, Cara Banks, Laura Britt, Trenni Casey, Lindsay Czarniak, Carolyn Manno, Kathryn Tappen, John Roethlisberger, “ John, He’s, …, breaststroker Lilly King wagged, Ryan Murphy, Sunny Choi, Victor Montalvo, Joe Gesue, Ron Vaccaro, NBCU, it’s, NBCUniversal, Rick Cordella, Dan Goldfarb, Stuart Franklin Organizations: Paris, NBC, Paris Games, U.S, Tokyo Olympics, Olympics, NBC Olympics, NBC’s, Getty, NBC Sports, Tokyo Games, Beijing, Games, USA, CNBC, Golf Channel, Telemundo, Universo, NBCOlympics.com, “, ”, NFL, NBCUniversal Media, Paris La Défense, Research, Olympic, Grand Palais, Concorde, NBC Sports ’, Olympic Games, Cortina Locations: Paris, Beijing, Pyeongchang, South Korea, Central, Pacific, U.S, Paris ”, Teahupo’o, Tahiti, Rio de Janeiro, Brazil, China, Rio, Tokyo, Peacock, United States, Versailles, Grand, London, Russian, Norway, South Carolina, Milan, Los Angeles, Brisbane, French

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