Starbucks has tapped Chipotle alum Tressie Lieberman as its global chief brand officer, a newly created position and the latest executive change under Brian Niccol after he left Chipotle and took over as CEO of the coffee chain last month.
She has a proven track record of building strong brands, developing compelling products, creating great customer experiences, and leading breakthrough marketing," Niccol said in a statement on Friday.
Niccol created a similar global chief brand officer role at Chipotle when he took over there in 2018.
Most recently, she served as chief marketing officer for Yahoo.
Starbucks' China business has been struggling, hurt by the country's sluggish economy and the proliferation of local coffee chains that can undercut its prices.
Persons:
Tressie Lieberman, Brian Niccol, Chipotle, Niccol, Lieberman, Bell, Dawn Clark, Angele Robinson, Gaylord, Sara Trilling, Michael Conway, Niccol's, Laxman Narasimhan, Conway, Trilling, Molly Liu, Belinda Wong, Narasimhan
Organizations:
Starbucks, Yahoo, Yum Brands, North America
Locations:
U.S, North America, China