1 beer in America due to a competitor's moves is not accurate," said Jim Sabia, executive vice president and managing director of Constellation Brands ' beer division.
Bud Light's sales slump changed that.
The data shows that on the four weeks ended on May 20, Modelo's share of total beer sales grew to 10.7%, while Bud Light's fell to 9.6%.
"Modelo has been on a rise and Bud Light's been on a decline as we've seen overall shifts in the beer market in the last 10 years."
But when it comes to success in the Mexican beer market, Constellation is relatively untouchable.
Persons:
Jim Sabia, We've, Sabia, Bud Light's, Bud Light, influencer Dylan Mulvaney, Bart Watson, Gerald Pascarelli, There's, Greg Gallagher, we've
Organizations:
Modelo Especial's U.S, Constellation Brands, Modelo, Modelo Especial, Nielsen, Wedbush Securities, Anheuser, Busch InBev, Brewers Association, Beer Institute
Locations:
America, U.S, Corona, Pacifico, Mexico, United States, Circana