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☆ Google has admitted defeat by abandoning its plan to eliminate cookies. But the ad industry should wait before popping the Champagne.
▼ + stars: | 2024-07-23 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +7 min

Early industry testing of the Privacy Sandbox tools designed to emulate online targeting produced fairly dire results. Google won't escape regulatory scrutinyIt's unclear whether keeping cookies would allow Google to shake off regulators' grasp of its Privacy Sandbox. In 2022, Google pledged to give the UK's Competition and Markets Authority oversight of its Privacy Sandbox rollout and Chrome cookie removal. A key question now is whether Google's commitments to the CMA need to change now that third-party cookies remain in the mix. And there isn't a clear answer about the future governance of the Privacy Sandbox, to ensure Google doesn't preference its own ad products.

Persons: —, Ciaran O'Kane, Bobby Ewing, Jon Snow, they'd, Googler Organizations: Service, Business, Google, YouTube, Apple, CMA

☆ Meta's continued rally could hinge on the fortunes of upstart retailers Temu and Shein
▼ + stars: | 2024-01-31 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +9 min

Temu is owned by PDD Holdings , a Chinese company that moved its principal office to Ireland last year. Meta is expected to report revenue growth of 22% for the quarter to $39.2 billion, according to analysts surveyed by LSEG, formerly Refinitiv. JMP analysts estimated that Temu and Shein spent roughly $600 million and $200 million, respectively, on Facebook and Instagram ads in the third quarter. In December, Temu sued Shein, alleging questionable business practices and a "mafia-style intimidation of suppliers," according to legal documents. Meta isn't the only U.S. internet company effected by the speedy growth from Temu and Shein.

Persons: Mark Zuckerberg, Jack Ma, Shu Zhang, Victor Lee, Lee, who's, Shein, Meta, Pavlo Gonchar, Temu, didn't, Susan Li, data.AI, It's, Chris Mack, Harding Loevner, they've, Mack, Shein confidentially, Mike Gallagher, Gallagher, Brian Wieser, Josh Silverman, Silverman Organizations: Alibaba, China Development Forum, Reuters, Facebook, Hasbro, Unified Commerce, Amazon, PDD Holdings, U.S, Mobile, Meta, LSEG, Getty, CNBC, Cyberspace Administration, China, Street Journal, Google Locations: Beijing, China, Ireland, Singapore, UKRAINE, U.S, United States, Wall, Asia, Pacific, Temu, Meta

☆ Goldman says these stocks have the most upside, even as markets become choppy
▼ + stars: | 2023-08-19 | by ( Michael Bloom | ) www.cnbc.com time to read: +6 min

The firm named a list of buy-rated stocks that it says are well positioned to withstand choppy markets. The firm said it sees "upside in [the] face of improving industry trends" after AppLovin's strong second-quarter earnings report earlier this month. Both continue to enjoy double-digit subscription revenue growth year over year, he said. Gartner "2Q beat, as healthy Research CV growth and margin upside should offset muted tech vendor trends to drive valuation upside. … We continue to see attractive valuation upside at Gartner following 2Q results, which outperformed our estimates and consensus on revenue, EBITDA margins & EPS."

Persons: Goldman Sachs, Eric Sheridan, he's, Sheridan, Lizzie Dove, Cedar's, George Tong, Tong, Archer, Gartner, … Gartner, …, Phillips Organizations: CNBC, Cedar Fair, Investments, Gartner, adv, The League, 2Q, Consulting, Refining, Chemicals, & & Locations: Gartner, Sheridan, Ohio

The timing of the listing was still unclear as money-losing PayPay needs to first demonstrate a clear path to profitability, the source said. SoftBank has previously set a PayPay listing as a goal, with one executive saying in November it was worth just under 1 trillion yen ($7.17 billion). Representatives for PayPay and SoftBank Group's (9984.T) domestic telecoms business, SoftBank Corp (9434.T), said they would not comment on speculation. PayPay is owned by SoftBank Corp, its internet business, Z Holdings (4689.T), and the group's second Vision Fund. PayPay booked a loss before interest, taxes, depreciation and amortisation of 11.9 billion yen in the year ended March, compared to a loss of 43.2 billion yen a year earlier.

Persons: SoftBank, SoftBank Group's, Kirk Boodry, Son, PayPay, Sam Nussey, Miho Uranaka, Scott Murdoch, David Dolan, Muralikumar Organizations: Companies, Z Holdings, PayPay, SoftBank Corp, Vision Fund, SoftBank, Syla Technologies, Rakuten Bank, SBI Sumishin, Bank, Astris Advisory, Mobile Marketing, Cambridge, Thomson Locations: . New York, Tokyo, New York, U.S, Astris Advisory Japan, Japan, England

☆ Nike's typical shopper is a white, GenX male making over $80,000 and dropping about $90 per shopping trip
▼ + stars: | 2023-05-04 | by ( Danni Santana | ) www.businessinsider.com time to read: +2 min

Nike is the largest sportswear company in the world, and currently employs over 79,000 people. Analytics firm Numerator found that the typical Nike customer is a Gen X Caucasian person earning over $80,000 annually. Footwear sales made up $29.1 billion, or more than half, of the company's total revenue last year. Nike finished its fiscal 2022 year with 344 company stores, including 209 factory stores and 87 Converse stores. In its latest annual report, Nike said footwear revenues grew 9%, driven by both Jordan Brand and men's sales last year.

☆ Adtech giant The Trade Desk strikes deal to solve one of marketers' biggest challenges in the $80 billion retail media space
▼ + stars: | 2023-05-02 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

The Trade Desk wants to take a bigger slice of the $80 billion retail media market. Adtech giant The Trade Desk has landed a partnership that aims to solve one of advertising's biggest challenges in the $80 billion retail media space: getting timely data on how their ads are driving sales across multiple retailer sites and stores. Attain, which will charge advertisers on a CPM, or cost-per-thousand-impressions basis, will offer The Trade Desk advertisers metrics including sales, return on ad spend, and conversion rates. The Trade Desk is the largest independent adtech firm, and the company's moves typically indicate where the industry is investing. The Trade Desk is set to release its latest earnings report on May 10.

☆ Meet the typical Adidas US customer, a 20-something who earns just under $100,000 and looks to Adidas for fashion and fitness apparel
▼ + stars: | 2023-04-05 | by ( Danni Santana | ) www.businessinsider.com time to read: +3 min

Adidas in 2022 reported $24.6 billion in sales across footwear, apparel, and sporting equipment. Adidas' typical customer is a millennial and Gen Z customer earning just under six figures. Today, Adidas employs over 59,000 workers and in 2022 reported $24.6 billion in sales, across categories like footwear and apparel. The typical US Adidas customer earns a mid-to-high average income of between $75,000 and $99,000, according to Start.io, a mobile marketing platform that helps partners serve relevant ads on their apps. "They're following the same lines in terms of fashion and sport," Omri Barnes, chief marketing officer at Start.io, told Insider.

Parafin, launched in 2020, works with so-called platform partners, or companies that other small businesses sell their products through. All the cofounders knew was that they wanted to build technology that would help small businesses. And they may not get their first contract payment from the government for as long as 120 days," Reed, the startup's CEO, told Insider. Helping small businesses manage their taxesComplYant's founder Shiloh Jackson wants to help people be present in their bookkeeping. HoneyBookWhile countless small businesses have been harmed by the pandemic, self-employment and entrepreneurship have found ways to blossom as Americans started new ventures.

☆ Meta laid off 11,000 of its staff, and Apple is a big reason for the social media giant's sudden decline
▼ + stars: | 2022-11-09 | by ( Lara O'Reilly | Kali Hays | ) www.businessinsider.com time to read: +5 min

Meta is laying off 11,000 employees, or 13% of its staff, and Apple is a big reason why. Zuckerberg has often cited Apple's threat to Meta's ads business, and recently pointed to Apple as a major culprit for its second successive quarter of revenue decline. Revenue in Apple's services business — which also includes sales from the App Store, Apple TV+, and Apple music — grew 5% to $19.2. "Apple previously said it didn't take a share of developer advertising revenue, and now apparently changed its mind." Of course, Apple's ATT restrictions and its push into becoming an ad seller itself isn't the only threat to Meta's ad revenue.

☆ Meta's successive quarters of dismal earnings show just how much of a chokehold Apple has on Facebook. All signs suggest it's going to keep squeezing harder.
▼ + stars: | 2022-10-27 | by ( Lara O'Reilly | Kali Hays | ) www.businessinsider.com time to read: +6 min

Apple this week updated its terms to require Meta cede 30% of the sales of some ads to the iPhone maker. The company posted its second successive quarter of revenue decline and again pointed to Apple as a major culprit. And just this week, Apple revised its App Store Review Guidelines. "Apple previously said it didn't take a share of developer advertising revenue, and now apparently changed its mind." To be sure, Apple's ad revenue is currently largely derived from search ads within its App Store, which don't necessarily directly compete with Meta's social ads.

☆ $17.5 billion tech juggernaut Miro quietly snapped up video-chat startup Around in the ongoing battle to catch Zoom
▼ + stars: | 2022-10-12 | by ( Ben Bergman | Melia Russell | ) www.businessinsider.com time to read: +3 min

It was acquired by Miro in June but both parties kept quiet until contacted by Insider. Terms were not disclosed though one source put the value of the deal as high as $300 million. Miro, a visual collaboration company last valued at $17.5 billion, has quietly acquired Around, a next-generation video conferencing app. "A Zoom video call is basically a telephone connected to a video camera," Zane said. "We want to get the community to give us feedback in terms of the problems that we are solving."

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