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☆ How Group Black's $500 million promise to Black-owned media unraveled
▼ + stars: | 2024-07-24 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +16 min

Montaque cofounded Group Black in 2021 with the goal of directing $500 million in advertising money to Black-owned media in its first 18 months. With the pledge, Group Black laid out a plan to steer money to Black media owners and acquire media companies. Bough, Group Black's chief strategy officer, was a former Mondelēz and PepsiCo marketer who presented the CNBC reality show "Cleveland Hustles." Various outlets reported that Group Black mounted bids for media companies including the Sports Illustrated publisher Arena Group, the Paramount-owned BET, Vice Media, and Vox Media. Seven former employees described Montaque as an energetic leader but said he was ultimately ineffective in executing Group Black's mission.

Persons: Travis Montaque, Weeks, Montaque, Bonin, Black, George Floyd, Breonna Taylor, Richelieu Dennis, Dennis, Ursula M, Burns, Randy Brooke, Ursula Burns, Seth Kaufman, Moët Hennessy, Gamble, Ziff Davis, offsites, Gamble —, Spokespeople, Derrick Johnson, Lionel Hahn, Todd Brown, It's, Christopher Kenna, I'm, Samantha Skey, Black's Travis Montaque, Arturo Holmes, Vivek Shah, Bough, Sheila Marmon, Media's Refinery29, Erika Goldring, Richelieu Dennis who's, Kirk McDonald, GroupM Organizations: Black, Cannes Lions, Business, Black's, SHE, Cola, Walmart, PepsiCo, CNBC, Xerox, Getty, Moët Hennessy North America, Procter, Gamble, NAACP, Urban Edge Network, Corporate America, Association of National Advertisers's Alliance, Inclusive, Multicultural, Diversity Media, Penske Media Corp, Zeta, Fox, Everyday Health, Sports, Arena Group, Paramount, BET, Vice Media, Vox Media, Galore Media, Mirror, Marmon, Media Locations: GroupM, America, Soho, Manhattan, Santa Monica, Cannes

☆ Media network Group Black faces a leadership in flux
▼ + stars: | 2024-07-06 | by ( Lucia Moses | ) www.businessinsider.com time to read: +4 min

All in all, Group Black said it planned to deploy $500 million in Black-owned media by the end of 2022. Some brands have provided updates on their commitments since, but gains by Black-owned media companies have been uneven overall. Group Black's idea was to help steer ad dollars to its member companies and use some of the ad dollars to buy stakes in media companies. It listed among its founding member companies Essence, which is part of Dennis' company, Sundial Media; podcast company Pod Digital Media; and lifestyle media company She Media. Various outlets also reported that Group Black sought to acquire stakes in media companies including Sports Illustrated publisher Arena Group and Vox Media.

Persons: —, Travis Montaque, Montaque, Montaque hasn't, Kerel Cooper, Dan Bisgeier, Delida Costin, Mike Owen, Ryan Robertson, Marchelle Wright, Ashley Banks, Cooper, Holler, Richelieu Dennis, Bonin, Black, George Floyd, Breonna Taylor, Ursula Burns, Fortune, Seth Kaufman, Moët Hennessy, Dennis Organizations: Service, Business, Black, Xerox, Moët Hennessy North America ., Media, Pod Digital Media, Sports, Arena, Vox Media Locations: Black

Search resuls for: "Moët Hennessy North America"

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