The rainbow-check pattern is hard to miss. It can be spotted on scarves in cities across the world, including some where temperatures rarely approach freezing. They are worn by various people and are as likely to be seen on subways as they are through the windows of chauffeured cars. The Swedish brand had been selling extra-long scarves for years before releasing the rainbow-check Vally, said Mattias Magnusson, Acne Studios’s chief executive. The scarf, he added, was inspired by a vintage chair upholstered in a plush, sorbet-plaid fabric.

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Persons: Mattias Magnusson, Acne Organizations: Studios Locations: Swedish