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Shein's website drew 28.6 million unique monthly visitors in October, up 7.25% from a year earlier, according to Similarweb. Amazon trounces both online retailers with 56% of its 268 million unique monthly visits in October resulting in purchases, its data shows. Temu, which launched in the U.S. in September 2022, is offering deals for cheap goods for the holiday shopping season. Shein is ramping up holiday marketing in the U.S. and Europe as it extends its reach and products on its platform. Peter Pernot-Day, head of corporate strategy at Shein, said Shein has advised its marketplace sellers "to optimize their product listings" by "providing competitive pricing and keeping inventory up to date."

Persons: David, Dee, Delgado, Temu, Shein, Inditex's Zara, Melissa Minkow, Peter Pernot, Arriana McLymore, Nick Zieminski Organizations: REUTERS, Missguided, CI, Thomson Locations: New York City, U.S, Singapore, Europe, Similarweb, New York

☆ Shein acquires British fast fashion brand Missguided as it looks to expand global reach
▼ + stars: | 2023-10-30 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +2 min

Shein has bought British fast fashion brand Missguided from the Frasers Group as the company looks to expand its market share and global reach ahead of a rumored U.S. initial public offering, the companies announced Monday. As part of the deal, Shein will license Missguided's intellectual property to Sumwon Studios, a joint venture between Shein and Missguided founder Nitin Passi. Sumwon will manage and operate the Missguided brand. The brand gained prominence when it went viral for selling £1 bikinis and became a major player in British fast fashion. "Shein aims to reignite the Missguided brand, capitalising on its unique brand personality, and fuelling its global growth through SHEIN's on-demand production model, unparalleled e-commerce expertise and global reach."

Persons: Shein, Frasers, Nitin Passi, Sumwon, Missguided, Donald Tang Organizations: Frasers Group, Sumwon Studios, Frasers, Forever, Sparc Group, Authentic Brands Group, Simon Property, CNBC Locations: British, Shein, SHEIN's

☆ Gen Z Fast Fashion, Live Shopping, Clothes Addiction Destroying Planet
▼ + stars: | 2023-05-17 | by ( Eve Upton-Clark | ) www.businessinsider.com time to read: +13 min

The Gen Z paradoxGen Z's economic power is growing faster than other generations, according to Bank of America. In the US, fashion is the preferred category for entertainment spending among Gen Z, outranking dining out, video games, and music. A 2021 McKinsey survey found that 42% of American Gen Zers said they didn't even know what makes clothes sustainable. In addition to pushing people to buy more clothes, the buy-now, think-later model of live shopping also encourages people to buy clothes that are worse for the planet. To solve that problem, she founded Viviene New York in 2022, a Gen Z-led marketing agency that helps sustainable brands connect with Gen Z audiences through social media.

☆ Brands are chasing TikTok views by jumping in on celebrity memes like the one of Pedro Pascal eating a sandwich. Legal experts say it's a risky move.
▼ + stars: | 2023-04-03 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

TikTok memes of celebrities like Pedro Pascal and Finn Wolfhard have taken off on the app. Legal experts told Insider including a celebrity's likeness in a video can be risky for brands. The app is awash with clips of actors like Finn Wolfhard snapping his fingers or Pedro Pascal eating a sandwich. Legal experts told Insider brand accounts should think twice before adding a famous actor's likeness to a video without their explicit permission. Using celebrity memes in videos isn't the only hazard for brands looking to join TikTok trends.

☆ This 28-year-old turned her fashion blog into a clothing line that sold $3.5 million worth of products in 2022. Here's how she built her lucrative online business.
▼ + stars: | 2023-01-20 | by ( Alexandra York | ) www.businessinsider.com time to read: +5 min

Sarah Ashcroft started her blog in 2013 after trying to land a job in fashion public relations. Since then, Ashcroft has taken her influence and turned it into a clothing line called SLA the Label, which launched in 2019. In 2022, that number jumped to $3.5 million (2.9 million pounds). "It's just amazing how something so simple has just grown so big," said Ashcroft, 28, who has more than 1.4 million followers across social media. During her job hunt, employers frequently asked her whether she had a fashion blog, Ashcroft said, because they were looking for someone with a fresh understanding of blogging.

☆ Mike Ashley's Frasers raises Hugo Boss exposure and buys ASOS stake
▼ + stars: | 2022-10-24 | by ( ) www.reuters.com time to read: +2 min

A Frasers spokesperson also confirmed a Telegraph report that the British sportswear and apparel retailer now holds more than 5% of ASOS. Frasers first took a stake in Hugo Boss - a supplier to its House of Fraser and Flannels chains - in 2020. The group this month disclosed a 4.5% stake in online clothing retailer N Brown (BWNG.L) and is also seeking full ownership of Australian online retailer Mysale (MYSL.L). It also bought online retailer Studio Retail in February. Shares in Frasers firmed by 0.6% while shares in Hugo Boss were up 0.2%.

☆ Названы самые перепродаваемые бренды в мире
▼ + stars: | 2021-06-18 | by ( Super User | ) mybusiness.md time to read: +2 min

Хотя неудивительно, что такие бренды, как Nike и Adidas, так востребованы, учитывая ажиотаж вокруг кроссовок в последние несколько лет, интересно отметить, как часто товары брендов быстрой моды также перепродаются. Конечно, интригует то, что люди платят за бывшую в употреблении одежду в магазинах быстрой моды, учитывая, что такие наряды часто недолговечны. Согласно Input, в отчете также было обнаружено, что больше всего перепродаются товары в Великобритании от брендов быстрой моды. Покупатели стремились «увеличить долговечность своих продуктов», даже если они поступают от лейблов сверхбыстрой моды, таких как британский PrettyLittleThing. Это можно рассматривать как обнадеживающую тенденцию, поскольку молодые потребители повторно используют свою бывшую в употреблении одежду.

Persons: Boohoo Missguided Organizations: eBay, Nike, Adidas, Nike Adidas Locations: prportal.com.ua, Zara, Topshop, Великобритания

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