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Millennials are losing their cool
  + stars: | 2024-06-19 | by ( Emily Stewart | ) www.businessinsider.com   time to read: +16 min
Millennials may not be there yet on pants, or at least that's what I, as a millennial, tell myself. The internet is fueling the millennials vs. Gen Z discourse, but underlying it is something deeper: millennials raging against the dying of the light. "It's really beneficial for brands that at least the online discourse has millennials looking to Gen Z for trends. The nature of internet culture, much of which was created by millennials, puts a unique bent on the discourse and how creators and influencers address millennials. Gen Z, be nice to your friendly millennial next door, and vice versa.
Persons: we're, We're, Valeria Penttinen, Julie Erickson, , Erickson, Michael Miraflor, Hannah Grey, Justin Timberlake's, Claire Tassin, Jean Twenge, Gen X, Silents, they're, X, It's, Penttinen, millennials, Harley Block, Joel Steckel, I'm, that's, Devon Price, Price, Twenge, it's, Miraflor, Gwen Stefani, Martha Stewart, Alpha, Gen, They'll Organizations: Northern Illinois University, Morning, New York University, Starbucks, Loyola University Chicago's School, Professional Studies, Sports Illustrated Locations: Toronto, America
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