The video makes no mention of Fulfil's technology, but the system appears identical to the contents of a demo video on Fulfil's website. Amazon declined to comment on whether it's using Fulfil's technology. The Information reported earlier on Amazon testing Fulfil's technology. Prior to working with Amazon, the company was testing its technology with California-based retailer Lucky, which is owned by regional grocer Save Mart, and is also an Amazon grocery delivery partner. The system being piloted in Plymouth Meeting will let shoppers order items from Amazon's website and its online grocery service, Amazon Fresh, while browsing Whole Foods.

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Persons: Anand Varadarajan, Mir Aamir, Tony Hoggett, Hoggett Organizations: Khosla Ventures, CNBC, Amazon, Eclipse Ventures, DCVC, Save, Foods, Research Locations: Philadelphia, San Francisco, Nashville, California, Plymouth Meeting , Pennsylvania, Plymouth