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Some parents are sending their kids off to college with a hired helper — and it comes at a price. One company charges about $450 to be a mom away from mom for college students. Parents trust the campus "moms" to step in and provide a nurturing presence without infantilizing their adult-age kids, Brooks told Insider. They also serve as "local experts on the ground," Brooks told Insider. Brooks told Insider that the goal is to be a bridge between parents and students for those who need the extra support.
Persons: , mindyKnows, Shari Brooks, Mindy Horwitz, They've, Brooks, St . Louis, Zers Organizations: Service, Street Journal, Services, Students, Washington University, Student Locations: Wall, Silicon, snowstorms, St .
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