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The myth of the millennial minimalists
  + stars: | 2024-12-29 | by ( Kelli María Korducki | ) www.businessinsider.com   time to read: +12 min
Our reputation quickly found a nifty shorthand: Millennials were a generation of minimalists. The minimalist-millennial myth began in the early 2010s in the aftermath of the Great Recession. Though it was largely an aesthetic trend, the myth of millennial minimalism was so central to my cohort's cultural identity that it may as well have been real. Even now, demand for cars is looked at as a bellwether for consumer spending and the US economy more broadly. Proving the point, young adults were back to buying cars by the mid-2010s.
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Stock market declines can create bargain-buying opportunities for investors looking to generate long-term wealth. Many millennials are looking for their first chance to participate, having lacked adequate savings during prior market downturns. That's because a falling stock market creates discounts and a chance to buy high-upside assets on the dip. The 28-year-old is among the TikTok financial influencers telling their young audiences not to miss out on the next stock market slump. Some have argued that overvalued markets, slowing population growth, and rising interest rates could weigh down US stock market returns for at least the next decade.
Millions of millennials could experience a midlife crisis over the next decade. But even if the midlife crisis persists among millennials, they're unlikely to respond to it the same way as prior generations. That said, there's some evidence that millennials' spending habits are actually a bit different than those of Gen X and boomers. So when the midlife crisis comes, millennials may respond by taking a big vacation rather than buying a sports car. The lower marriage rate among millennials is among the reasons they've also had fewer children than prior generations.
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