CNN —Visitors to Copenhagen who engage in environmentally-friendly activities such as litter picking or traveling on public transport could be rewarded with free food, cultural experiences and tours as part of a new pilot program. The CopenPay trial scheme, which runs between July 15 and August 11, involves “transforming green actions into currency for cultural experiences,” the Danish capital’s tourism authority Visit Copenhagen, also known as Wonderful Copenhagen, said in a statement Monday. This includes complimentary guided museum tours, free kayak rentals, and even a free vegetarian lunch made from local crops,” the Wonderful Copenhagen statement added. The Danish capital is popular with visitors for its pretty architecture, world-class food and a safe, clean, green environment. “With CopenPay, we’re empowering people to experience more of what Copenhagen offers while placing less burden on our planet,” said Mikkel Aarø Hansen, CEO of Wonderful Copenhagen, in a statement.

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Persons: ”, Mikkel Aarø Hansen, “, Hansen Organizations: CNN, National Gallery, Copenhagen, Wonderful Locations: Copenhagen, Denmark, Wonderful Copenhagen, Barcelona, Mallorca