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Executives at ESPN and Penn Entertainment hope that's true of ESPN Bet, which will soon debut in the Big Apple as football season heats up. The company hopes its massive platform and popular talent will attract new users to ESPN Bet. A far lower spend rate than its peers drove the service's market share below 4% in the first quarter of 2024, BofA estimated. In those states, ESPN Bet's share is generally between 3% and 6%. AdvertisementThat gives ESPN's namesake betting app a big advantage, but it's unclear whether that will be enough in the ruthless sports betting market.
Persons: , Frank Sinatra, Mike Morrison, ESPN's, Penn, Chris Grove, Penn didn't, Grove, Dan Wasiolek, Wasiolek, Bet365, ESPN Bet shouldn't Organizations: Service, New, ESPN, Penn Entertainment, ESPN Bet, Apple, Business, Industry, NFL, Krejcik, Penn, Bank of America, Morningstar, Sports Locations: New York, Pennsylvania
In other words, ESPN Bet has arrived. The companies announced in August their collaboration, with the operator selling its stake in Barstool Sports to rebrand Barstool Sportsbook as ESPN Bet. Screenshots from the ESPN Bet app. Providing easy transitions between the ESPN and ESPN Bet apps is a key focus to drive that metric, he added. — ESPN BET (@ESPNBet) November 10, 2023The move has given ESPN Bet an advantage on social media with 5.4 million followers on X, 2.7 million on Facebook, and 2.4 million on Instagram.
Persons: It's, Jay Snowden, Mike Morrison, Morrison, Scott Longley, DraftKings, Penn, Snowden, Jimmy Pitaro, Pitaro, I'm, cohesively we've, Keys, Fubo Sportsbook, Maxim Bet, it's Organizations: ESPN Bet, ESPN, Penn Entertainment, Sports, Business, Apple, Caesars, Penn, ESPN Penn, TheScore, Fox, Maxim, Yahoo, Walt Disney Company, ESPN BET, Facebook Locations: Penn, Las Vegas
ESPN and Penn Entertainment gave on November 9 a first look at their new ESPN Bet app. Execs from both companies shared how the partnership will elevate each of their brands. Here are six ways Penn plans to leverage ESPN's brand and audience to elevate the sportsbook. ESPN and Penn Entertainment unveiled on November 9 a first look at their upcoming sports-betting app, ESPN Bet. Ahead of the app's November 14 launch, ESPN's vice president of sports betting and fantasy Mike Morrison and Penn's president and CEO Jay Snowden discussed at the ESPN Edge conference in New York how the sportsbook will leverage ESPN's iconic brand in hopes of shaking up the sports betting landscape and giving Penn an edge in the market.
Persons: Penn, Mike Morrison, Jay Snowden Organizations: ESPN, Penn Entertainment, ESPN Bet, ESPN Edge, Penn Locations: New York
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