Their messages are simple and straightforward: These items are overhyped, you don’t need them, and here’s why. Courtesy John O'DonnellIt comes as social media has become crucial for marketing products and services – especially to younger consumers. “Rather than saying buy this, they are saying – don’t buy this. Aria Connor, 36, creates lifestyle content on social media and says some deinfluencers are not in it for the right reasons. But social media advice on what to buy or what not to buy is not all that meaningful, she says.

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