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☆ Apple is taking a bigger bite out of the creator economy and influencers are fuming
▼ + stars: | 2024-09-11 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Read previewApple's in-app fees are eating away at creator earnings without giving much back in return, according to disgruntled members of the influencer industry. The fee takes a percentage of donations and purchases made through Apple mobile devices, affecting marketers, followers, and creators themselves. Advertisement"There's no denying the positive impact Apple has had on the creator economy," said Lindsey Gamble, who advises influencers on marketing strategies. Patreon is the latest creator platform hit with Apple's in-app fee. Jim Louderback, a creator economy advisor, recently wrote that creators should Boycott Apple in his newsletter, "Inside the Creator Economy."

Persons: —, Lindsey Gamble, influencers, Gamble, Apple, Hulu, TikTok, HBO's Max, influencers Rosanna Pansino, Lauren Riihimaki, YouTuber, Patreon, Jim Louderback, Boycott Apple, Louderback, vig Organizations: Service, Substack, YouTube, Facebook, Business, Apple, Mighty Networks, Services, Spotify, Hollywood, Netflix, Hype, Apple's, Google

☆ An M&A expert says creator-economy companies need to look beyond influencers to grow
▼ + stars: | 2024-08-12 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Instead, look at companies that sell tools for content creation that service a wider swath of users, Lambros told Business Insider. BI spoke to Lambros about the state of the creator economy and the firm's recent report on the industry. The creator economy needs to crack B2BCompanies should not rely on influencers to make it big. Publicly traded companies within the creator economy include Shopify, Eventbrite, Roblox, and Reddit. Private-equity firms, an increasingly common buyer in the startup space, still have some learning to do about the creator economy, he said.

Persons: —, John Lambros, Houlihan Lokey, They're, Lambros, upstarts, it's, Permira, That's Organizations: Service, Business, Fortune, Avid, Networks, Publicly, YouTube Locations: Lambros

The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. AdvertisementHere are the annual salaries for a job at FaZe Clan:Legal Counsel: $142,273 median starting range; from $133,308 to $194,437FaZe Clan did not respond to BI's request for comment. At LTK, a senior software engineer would make $130,000Courtesy of LTKLTK, formerly known as RewardStyle, is an affiliate-marketing and social-commerce platform used by influencers across Instagram, YouTube, and TikTok. At Teachable, a level II senior software engineer would make $190,000Teachable is a platform where creators can build and sell online courses and coaching programs. Here are annual salary ranges for several jobs at Teachable:Data Analyst : $69,826 to $85,000: $69,826 to $85,000 Senior Software Engineer : $160,000 to $180,000: $160,000 to $180,000 Senior Software Engineer - Core : $150,000 to $170,000: $150,000 to $170,000 Senior Software Engineer II : $190,000: $190,000 Software Engineer: $125,000 to $135,000Teachable did not respond to BI's request for comment.

Persons: upstarts, we're, Justin Kenna, they've, ByteDance, Teachable, Konstantin Savusia, James Nord, Brandon Brown, Ryan Brown, Brian Mechem, Warby Parker, Grin, Amanda Perelli, Anthony, Alex Zaccaria, Nick Humphreys, Linktree's, Amber Venz, Baxter, Read, Sydney Bradley, economy's, Patreon, Chris Best, Jason Henry Substack Organizations: YouTube, Business, FaZe, Safety, Software, Security, Enterprise Security, FaZe Clan, Fohr, Inc, Grin Technologies, Facebook, Keli Network Inc, Business Affairs, Jellysmack, Linktree, Ops, RewardStyle Inc, Networks, Mighty Networks, Mighty Software, Engineering, Sydney, Sydney Bradley One, BI, Staff, Social, Data Engineering, Trust, Quality Assurance, Hotmart, & $ Locations: California, New York, Texas, FaZe, Fohr, Jellysmack, Karat, Linktree, LTK, Instagram, Dallas , Texas, Teachable

☆ How this 'AI whisperer' made $500,000 in 11 months selling courses and memberships using unicorn startup Kajabi
▼ + stars: | 2023-10-10 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +5 min

That means Kajabi creators have earned an additional $1 billion since March, when the company announced creators had earned $5 billion. One of those creators is Rob Lennon, a self-described "AI whisperer" and entrepreneur, who uses Kajabi to host his courses and manage his paywalled membership called "Lennon Labs." Within the first 11 months of launching his Kajabi offerings, Lennon has earned about $500,000, according to Kajabi and Lennon. He earned about $200,000 in the first two months of selling his courses, per Kajabi. Building a course and membership businessRunning courses and a subscription service accounts for about 95% of Lennon's income, he said.

Persons: Rob Lennon, Lennon, hadn't, ChatGPT, He's, Kajabi, there's, —, Kajabi — Lennon Organizations: Lennon Labs, LinkedIn, Facebook, Mighty Networks Locations: Kajabi, Patreon, Substack

To see how much jobs in the creator economy pay, Insider analyzed salary data from 142 work-visa applications filed with the US government and decided on between October 2020 and June 2022. The pay data includes salaries ranging from a data scientist position that offers $170,000 per year at Discord to a staff engineer role that earns $250,000 or more at Patreon. At Cameo, a principal software engineer would make $230,000Steven Galanis, CEO of Cameo. Senior Manager, DevOps : $140,000: $140,000 Statistician: $116,979 to $170,000 (Spotter said it internally calls this position "Data Analyst.") At Teachable, a senior software engineer would make $150,000Teachable is a platform where creators can build and sell online courses and coaching programs.

Organizations: & $

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