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☆ British pubs are worried they’ll run out of Guinness
▼ + stars: | 2024-12-15 | by ( John Towfighi | ) edition.cnn.com time to read: +7 min

CNN —At the Sheephaven Bay pub in London, tucked just behind Camden High Street, Guinness accounts for more than 50% of draft beer sales. Yet across the same period, sales of beer increased by 23.2% for Diageo, which owns the Guinness brand. People drink Guinness beer at the Devonshire pub in London on October 10. But yes, I would say in the last couple of years, Guinness sales are up,” he said. In Europe, Guinness 0.0, a nonalcoholic version of stout, saw net sales double in fiscal year 2024, according to Diageo.

Persons: Pat Logue, Guinness, Logue, influencers, it’s, ” Logue, he’s, Hollie Adams, Diageo’s Guinness, Verushka Shetty, Jason Momoa, Shetty, Gen, Debra Crew, Diageo “, “, Diageo’s Crew, Aonghus Leydon, they’ve, “ Guinness, ”, ” Leydon, Harry Evans, Leydon, isn’t, Jack McGarry, he’d, Daniel Leal, McGarry, Stella Artois, ” McGarry, Victor Boyd, It’s, Boyd, ” Boyd, CNN’s Maisie Linford Organizations: CNN, Camden High Street, Guinness, Diageo, Nielsen, Social, ”, distillers, Morningstar, Crew, Premier League and Six Nations Rugby, US, Getty Locations: London, kegs, Great Britain, London’s Stoke Newington, Roscommon, Ireland, London’s Shoreditch, Europe, Manhattan, Belfast, Northern Ireland, Austin , Texas, Iona Bar, Williamsburg , Brooklyn, Dublin, New York

☆ More bad news for Bud Light as Michelob Ultra takes over the top spot in US bar taps
▼ + stars: | 2024-12-13 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Another Anheuser-Busch InBev beer, Michelob Ultra, has surpassed Bud Light in its share of US draft lines, marking an end to several decades of dominance. For many years, Bud Light was the biggest beer in draft share ahead of its growing sister brand Michelob Ultra. Since then Michelob Ultra has gained in draft availability, surpassing Bud Light in November and continuing to grow in December, Draftlines data revealed. “Michelob Ultra has been on a path to surpass Bud Light as the no. “For the past decade, Bud Light has increasingly been seen as ‘just a light beer.’ Michelob Ultra, meanwhile, carries ideas of aspiration, activity, and personality in ways Bud Light simply doesn’t,” Roth, who also edits an alcohol beverage newsletter, told CNN.

Persons: New York CNN —, Bud Light, influencer Dylan Mulvaney, “, ” Jennifer Hauke, Draftlines, Michelob Ultra, Bud, ”, Bryan Roth, Bud Light’s, ” Roth Organizations: New, New York CNN, Anheuser, Busch InBev, Draftlines Technologies, Bud, CNN, InBev didn’t, Modelo Especial, Constellation Brands, Michelob, Brewbound, Feel Goods Company, InBev, Team USA, Olympics, Major League Soccer, Copa America, FIFA Club, UFC, Busch Locations: New York, North America

☆ WNBA Playoffs: Las Vegas Aces stave off elimination, Minnesota Lynx take 2-1 series lead
▼ + stars: | 2024-10-05 | by ( Issy Ronald | ) edition.cnn.com time to read: +3 min

The Las Vegas Aces staved off elimination but still have to overcome a 2-1 series deficit. Ethan Miller/Getty ImagesJackie Young scored 24 points and Kelsey Plum scored 20 points, while league MVP A’ja Wilson tallied 19 points and 14 rebounds. The Lynx now hold a 2-1 lead in the series and can advance to the WNBA Finals for the first time since 2017 if they win Game 4 on Sunday. Napheesa Collier scored 26 points for the Minnesota Lynx. Sometimes you have an off night,” she told ESPN, afterward, referring to her Game 2 performance where she scored nine points.

Persons: Napheesa Collier, Becky Hammon, “, I’ve, Ethan Miller, Jackie Young, Kelsey Plum, A’ja Wilson, Sabrina Ionescu, ”, Collier, Anthony Nesmith Organizations: CNN, Las Vegas Aces, New York Liberty, Minnesota Lynx, Connecticut Sun, WNBA, romped, Liberty, Vegas, ” Aces, Aces, ESPN, “, Aces hadn’t, Los Angeles Sparks, Sacramento Monarchs, Lynx Locations: Vegas, –, Connecticut

☆ The ‘first’ post-Covid Olympics are exciting sponsors. Fans? Not so much
▼ + stars: | 2024-07-19 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +10 min

In a first, Anheuser-Bush InBev is the beer sponsor for the Olympic games with a non-alcoholic brew taking the torch. “If you think about the Olympics … it’s about travel, dining, culture, excitement, community.”All of those things meet every four years at the Olympics, which brings together millions of fans and thousands of athletes. Paris, a city known for its opulence, plays host this year to the first post-Covid games without any crowd restrictions for the first time in six years. (Both the summer games in Tokyo 2021 and 2022 winter games in Beijing either barred or limited spectators or visitors.) Even the most recent summer games, held in 2021 Tokyo and that barred spectators at the events, registered a 20% increase.

Persons: Chase, it’s, Sam Palmer, Chase Sapphire, Alexandre III, Olympia De Maismont, ”, Louis Vuitton, Yannick Allen, Taylor Swift, Vincent Koebel, ” Carolyn Addison, Maja Hitij, De Maismont, Paul Caine, ” Caine, “ It’s, Emmanuel Macron, Yoan, Roland Garros, Caine, there’s, “, Corona, Kenzo Tribouillard, Cero, Marcel Marcondes, ” Chase’s Palmer Organizations: New, New York CNN, Sapphire Reserve, Omega, Anheuser, Bush InBev, Getty, Sapphire, CNN, Paris, Paris Olympic Games, Raffles, Southern Hemisphere, Delta Air Lines, Team USA, Air, Hotel de Ville, Eiffel, Michelin, luxe, International Olympic Committee, Busch InBev, Corona, ” Anheuser, ” Locations: New York, Paris, AFP, Tokyo, Beijing, France, Tuileries, Provence, Nice, Rio de Janeiro, Accor, Rio, Air France, Hotel de, Tahiti, French, United States

☆ Bud Light loses more ground, slipping to No. 3 in America
▼ + stars: | 2024-07-18 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. Modelo Especial, made by rival Constellation Brands, remains the top-selling beer at retailers in the US after surpassing Bud Light last year. For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Michelob Ultra’s rise to the top isn’t solely because of the decline of Bud Light. For Bud Light, its marketing efforts pivoted to win back conservatives.

Persons: Bud Light, leapfrogged Bud, Bud Light’s, influencer Dylan Mulvaney, It’s Organizations: New, New York CNN, Anheuser, Busch, Especial, Constellation Brands, Modelo, Industry, Copa America soccer, Team USA, US, UFC Locations: New York, United States

☆ Opinion: Caitlin Clark is still the GOAT, but she’s not the only one
▼ + stars: | 2024-04-08 | by ( Opinion Amy Bass | ) edition.cnn.com time to read: +12 min

This year’s women’s tournament just kept getting better with every turn. That intensity is proof positive that women’s basketball has exploded. The valuation of the college game, too, is on a meteoric rise. Caitlin Clark talks with the media after Iowa's loss to South Carolina in the 2024 NCAA Women's Basketball Tournament National Championship on April 7. “I want to personally thank Caitlin Clark for lifting up our sport… she carried a heavy load,” Staley said.

Persons: Amy Bass, Read, CNN —, Georgeann Wells, Ashlyn Watkins, Rodney Bedsole, Caitlin Clark, There’s, Tara VanDerveer’s, Geno Auriemma, Rebecca Lobo, Renee Montgomery, Kerry Bascom, Sue Bird, Diana Taurasi, Maya Moore, Breanna Stewart, Dawn Staley, Pat Summit’s Lady, Clark, Kamilla Cardoso, Staley, It’s, Aaliyah Edwards, Cardoso, Paige Bueckers, Watkins, Angel Reese, We’ve, Reese, Stewart, Taylor Swift, –, ’, Clark pandemonium –, Jason Sudeikis, Steph Chambers, MiLaysia Fulwiley, Tessa Johnson, ” Staley, Stanford’s Cameron Brink, Tennessee’s Rickea Jackson, Edwards, “, Serena Williams, ” Reese, ” Kamilla Cardoso, Gregory Shamus Organizations: Manhattanville College, CNN, University of Charleston, Iowa, NCAA, Louisiana Tech, Cheyney, Nykesha, CBS, Pat Summit’s Lady Vols, Tennessee, Auriemma’s Huskies, Gamecocks, US Women’s National, WNBA, Seattle, LSU, UConn, MLB, NHL, MLS, ESPN, Getty, North, Vogue, South Carolina Gamecocks, Indiana Fever, Las Vegas Aces, Fever, Mobile, South Carolina Locations: West Virginia, South, Stanford, South Carolina, Iowa, North America

☆ Stella Artois taps David Beckham to restore its shine
▼ + stars: | 2024-03-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

New York CNN —Stella Artois, the nearly century-old brew, isn’t immune to the difficulties facing beer sales, so it’s drafting one of the world’s most recognizable personalities to help the lager return to its former glory: David Beckham. On Tuesday, the Anheuser-Busch InBev-owned brand introduced the former soccer superstar as the new face of its beer, naming Beckham as its “official ambassador” for Stella Artois. David Beckham is the new face of Stella Artois. Beckham joins fellow soccer superstar Lionel Messi in the A-B ambassador portfolio. “Beckham certainly gives Stella Artois the kind of top-tier recognition that A-B has historically leaned on to gain attention,” Sightline’s Roth said.

Persons: New York CNN — Stella Artois, David Beckham, Beckham, ”, Stella Artois, weren’t, Bump, it’s, ” Bryan Roth, Richard Oppy, Oppy, Victoria Beckham, David, ” Oppy, Matt Damon, Zoe Saldana, Lionel Messi, Bud Light, “ Beckham, ” Sightline’s Roth, “, ” Roth, Messi “ Organizations: New, New York CNN, Anheuser, Busch InBev, Bump Williams Consulting, Feel Goods Company, CNN, InBev, Maserati, Wimbledon, Roland, Garros, Inter Miami CF, Major League Soccer, Bowl, North America, Bud Light Locations: New York, Europe, America

☆ Opinion: A thrilling Super Bowl that was also about something more
▼ + stars: | 2024-02-12 | by ( Opinion Amy Bass | ) edition.cnn.com time to read: +10 min

Amy Bass Rodney BedsoleThis time around, football pundits wondered if Super Bowl LVIII would be the coronation of Chiefs coach Andy Reid and the establishment of a Kansas City dynasty with a third title in five years. This Super Bowl matchup, of course, had history. “We’re not done.”Key to any Super Bowl, of course, is the halftime show. Compared to Usher on roller skates, the commercials – which often take center stage of any Super Bowl broadcast — were relatively tame. “Taylor Swift is in Las Vegas,” commentator Ian Rappoport had assured Taylor Nation.

Persons: Amy Bass, Read, Patrick Mahomes, Mecole, ” Hardman, Tom Brady, Michael Che, ”, Donald Trump’s, Lady Gaga, Amy Bass Rodney Bedsole, Andy Reid, Kyle Shanahan’s, Mike, Taylor Swift, Travis Kelce, Reid, Kelce, Shanahan, Brock Purdy, George Kittle, Swift, Taylor, Purdy, Jake Moody’s, Harrison Butker, Moody, Butker, Mahomes, “ We’re, Usher, Alicia Keys, Lil Jon, Ludacris, Lionel Messi, Dan Marino, Jason Sudeikis shilled, Matt Damon, Ben Affleck, Jennifer Lopez, Dunkin, Robert F Kennedy Jr, ’, Kennedy, Kennedy Jr’s, Taylor —, “ Taylor Swift, Ian Rappoport, “ I’ll, —, Ashley Avignone, Joe Biden, Trump, ” Taylor, Joe Biden ”, Biden, Biden — Organizations: Manhattanville College, CNN, Kansas City Chiefs, San Francisco 49ers, Atlanta Falcons, New England Patriots, Budweiser, Denver Broncos, Chiefs, 49ers, Super, Kansas City, Verizon, PAC, “ GO CHIEFS, NFL, Truth Locations: America, Kansas, San Francisco, Japan, Las Vegas, Mahomes, Cetaphil’s, Massachusetts, Sephora

☆ Super Bowl Ads Ditch Politics for Celebs, Taylor Swift and AI
▼ + stars: | 2024-02-08 | by ( Feb. | At A.M. | ) www.usnews.com time to read: +4 min

By Sheila Dang(Reuters) - Fans can expect celebrities and more lighthearted commercials, along with glimpses of Taylor Swift, during the Super Bowl on Sunday, as corporate advertisers avoid the recent practice of using the big game to promote social causes. While high-priced Super Bowl commercials often play for laughs in trying to make an impression, the flashy productions can also reflect the national mood. Budweiser in 2017 used the Super Bowl to depict Anheuser-Busch's founder making the journey from Germany to America in 1857, encountering xenophobia and discrimination along the way. NONPROFITS GET IN ON THE GAMEWhile corporations may steer clear of potentially divisive issues, at least two nonprofits have announced Super Bowl ads. People for the Ethical Treatment of Animals (PETA) will air a tense anti-cheese commercial featuring actress Edie Falco and a mother cow in distress.

Persons: Sheila Dang, Taylor Swift, ”, Kim Whitler, Lionel Messi, Swift, Travis Kelce, Charles R, Taylor, “ It's, ” Taylor, Bud Light, Light Genie, Dana White, Hall, Peyton Manning, Todd Allen, Whitler, ” Whitler, Robert Kraft, Clarence B, Jones, Martin Luther King Jr, Edie Falco, Bill Berkrot Organizations: University of Virginia’s Darden School of Business, Procter & Gamble, Budweiser, Anheuser, Clydesdale, Super Bowl, NFL, San Francisco 49ers, Kansas City Chiefs, Chiefs, Villanova University School of Business, Swift, CBS, UFC, Hall of Fame, Google, Foundation, Combat, New England Patriots, Clarence, Animals, PETA Locations: Germany, America, Israel, Austin

NEW YORK (AP) — Budweiser is bringing back some familiar characters this year in its Super Bowl ad. Some advertisers are releasing ads ahead of Super Bowl 58 in the hope of capitalizing on the buzz that builds as the game approaches. Bud Light also angered supporters of transgender rights who felt it abandoned Mulvaney. “The first Super Bowl spots to be released embrace light humor," said Northwestern University marketing professor Tim Calkins. "This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.”As always, commercials are stuffed — even overstuffed — with celebrities.

Persons: Bud Light, influencer Dylan Mulvaney, “, ”, Ray Taylor, they’ve, hasn't, Lionel Messi, Kate McKinnon, Pete Davidson, Tim Calkins, Vince Vaughan, Tom Brady, Brady miffed, Wayne Gretzky Organizations: Budweiser, Super, advertising's, CBS, Paramount, Nickelodeon, Anheuser, Busch, Villanova School of Business, ” Anheuser, Bud, Kawasaki, Northwestern University Locations: Labrador, America

☆ Olympic sponsorship deal with beer company AB InBev criticized as ‘cynical’ and ‘an odd pairing’
▼ + stars: | 2024-01-31 | by ( George Ramsay | ) edition.cnn.com time to read: +10 min

In a room crowded with people in suits, the sponsorship deal with brewing giant AB InBev was met with beaming smiles and the clinking of beer bottles by many of those in attendance. AB InBev is the latest company to participate in The Olympic Partner (TOP) program – the highest level of Olympic sponsorship – alongside the likes of Coca-Cola, Visa and Deloitte. AB InBev said that it would not reveal the cost of its deal with the IOC. Stuart C. Wilson/Getty Images for AB InBevThe IOC and AB InBev see the deal as part of a wider market demand for non-alcoholic drinks which, despite being in circulation for decades, have had a recent surge in popularity. Some brands have found ways to navigate France’s restrictive laws when it comes to alcohol advertising.

Persons: Thomas Bach gushed, ” Bach, ”, ” Andrew Misell, Kin Cheung, Sportcal, Michel Doukeris, Thomas Bach, Stuart C, Wilson, Molson Coors, ” Marcel Marcondes, “ Corona Cero, Marcondes, Bach, Garde, ” Ian Gilmore, “ Corona, ” Alex Barker, ” Barker, Xavier Laine Organizations: CNN, Olympic Committee, InBev, IOC, Corona, Cortina, Alcohol, CNN Sport, Cola, Visa, Deloitte, Health, WHO, Centers for Disease Control, University of Liverpool, ”, Getty, AB InBev, Heineken, Molson, Games, Alcohol Health Alliance, University of Derby, rugby’s, Nations, Guinness, Stade de France, French rugby, Wales, TOP Locations: London, Corona Cero, Paris, Milan, Los Angeles, Tokyo, Corona, Garde

The Inter Miami star, World Cup champion and global soccer icon will headline a Super Bowl ad for Michelob Ultra, the brand announced Thursday. It’ll be Messi’s first Super Bowl commercial and adds to his massive advertising reach in the U.S. and globally. The Super Bowl spot is part of the beer’s sizable investment in soccer. It’s also expected that Ultra will partner with the men's World Cup when it comes to the U.S., Canada and Mexico in 2026 — when Messi and Argentina will aim to defend their title. He scored twice in the most recent World Cup final in 2022 that Argentina won against France on penalty kicks.

Persons: — Lionel Messi, He’ll, Messi, Michelob, It’s, —, ”, Serena Williams, Tony Romo, Jimmy Butler, Rickie Fowler, Alex Morgan, Canelo Alvarez, ___ Organizations: MIAMI, Inter Miami, Anheuser, Busch, Copa America, Messi, Adidas, Gatorade, International, Royal, Apple, Super, advertising's, Bushwood Country, Dallas Cowboys, Miami Heat, Argentina, France, League Locations: football’s, U.S, Las Vegas, Canada, Mexico, Argentina, Royal Caribbean, “

☆ The Olympics tap its first-ever beer sponsor
▼ + stars: | 2024-01-12 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Bud Light brewer Anheuser-Busch InBev is becoming the first-ever beer sponsor for the next three Olympics and Paralympic Games — with a non-alcoholic brand taking the torch. The deal will cover the upcoming Summer Games in Paris, the Milan Winter Games in 2026, and the 2028 Summer Games in Los Angeles, which will be the first Summer Olympics to be held in the US in about three decades. Prior to this, the Olympics never had a global beer sponsorship, but local organizing committees had enlisted beer brands in the past. “Beer and sports are better together, so we are proud to be the first beer sponsor for the Olympics at the Worldwide Olympic Partner level,” said AB InBev CEO Michel Doukeris in a statement. Global sales of non-alcoholic beer have been soaring in recent years as drinkers embrace moderation with alcohol.

Persons: Bud, Corona, “, ”, Michel Doukeris, isn’t, Marcel Marcondes, ” Doukeris, CNN’s George Ramsay Organizations: New, New York CNN, Bud Light, Anheuser, Busch InBev, Paralympic, InBev, Olympic, Milan Winter Games, Asahi Breweries, Olympics, Corona Cero, Modelo, Constellation Brands, Corona, ”, CNN, Team USA, Budweiser Locations: New York, Paris, Los Angeles, Tokyo, Spain, Germany, Europe, Mexico

☆ Inside the WNBA's strategy to partner with companies like Deloitte and Google to propel the league — and how it'll leverage that growth in its next rights negotiations
▼ + stars: | 2023-12-04 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +7 min

She listened to her players and what they wanted from the league, including a higher salary cap, but knew she couldn't meet all of their needs. One partner, Deloitte, overhauled the WNBA's app, for example. The current rights deal for the WNBA, which is coming off its largest regular-season viewership in more than two decades, runs through 2025. The mid-season Commissioner's Cup is sponsored by league partner Coinbase. The streaming app WNBA League Pass also brought in viewership, as did deals with Meta and YouTube.

Persons: Cathy Engelbert's, Engelbert, It's, Coinbase, Ethan Miller, Engelbert's, Disney, Nielsen, Ion Organizations: WNBA, Business, Deloitte, Nike, Google, US Bank, Companies, NBA, YouTube, Disney, Team, Seattle Storm's, ESPN, ABC, Scripps Ion, CBS, Meta, Scripps Locations: Las Vegas

☆ The WNBA Finals brought a surge of engagement for advertisers, new data shows
▼ + stars: | 2023-10-25 | by ( Margaret Fleming | ) www.businessinsider.com time to read: +4 min

This year's WNBA Finals brought in more spectators than ever before and the most viewers watching from home in 20 years. Compared to last year's WNBA Finals, fans were 30% more likely to engage online with a brand they saw advertised than they were in 2022, EDO data show. Michelob Ultra ran the most effective ad series during the Finals, tracking 211% above the average Finals engagement rate over its six ads, per EDO. Both the WNBA Finals and playoffs metrics sit well above the average primetime broadcast and cable effectiveness for advertisers, EDO shows. Bosley Hair Restoration and Old Spice were 341% and 134% more effective than 2023 WNBA average, respectively, EDO data show.

Persons: EDO's, Laura Grover, Ultra, Jimmy Butler, Nneka Ogwumike, Oofos, Michelle Cardinal's, Dawn Staley, Darren Brown, Cardinal, Ally, Stephanie Marciano, thad, Bosley Organizations: Las Vegas Aces, EDO, NBA, WNBA, Growth Agency, Brands, Gatorade Locations: York

☆ WNBA Finals feature 'Superteam' showdown for the ages
▼ + stars: | 2023-10-06 | by ( Amy Tennery | ) www.reuters.com time to read: +3 min

The Aces defeated the Wings 97-83. Mandatory... Acquire Licensing Rights もっと読むNEW YORK, Oct 6 (Reuters) - A "superteam" showdown fans were clamoring for tips off on Sunday as the defending champion Las Vegas Aces play a New York Liberty team hungry for a maiden major title in the WNBA Finals. The number one Aces lost twice MVP Candace Parker to injury in July but never missed a beat as last year's Most Valuable A'ja Wilson propelled Sin City to a WNBA record 34 wins. "We saw a different level of excitement in the off season this year because of the superteam narrative," said ESPN commentator and former WNBA All-Star Rebecca Lobo. New York coach Sandy Bronello said relief was her primary emotion as the Liberty eked out an 87-84 win in Game 4 against Connecticut.

Persons: A'ja Wilson, Kelsey Plum, Kiah Stokes, Chelsea Gray, Jackie Young, Breanna Stewart, Candace Parker, Rebecca Lobo, Wilson, Stewart, Lobo, Larry Bird, Magic Johnson, They've, Jonquel Jones, Sandy Bronello, Brondello, Becky Hammon, Hammon, Amy Tennery, Ed Osmond 私 Organizations: Las Vegas Aces, Dallas Wings, Michelob, The Aces, Wings, New York Liberty, WNBA, Liberty, Aces, ESPN, San Francisco Bay Area, NBA, Chicago Sky, Washington Mystics, Connecticut, Phoenix Mercury Locations: Las Vegas , Nevada, USA, Sin, San Francisco Bay, Las Vegas, New York

LAS VEGAS (AP) — The Las Vegas Aces and New York Liberty are poised to tip off their highly anticipated WNBA Finals showdown, a matchup of the preseason favorites projected to battle for the title. “This is kind of like our March Madness and anything goes,” Las Vegas forward A'ja Wilson said. Las Vegas set an WNBA record with 34 regular-season victories this season. Political Cartoons View All 1202 ImagesA Liberty championship would be their first, and fulfill the hopes of the several blockbuster offseason moves. They also were opposing captains at this year's All-Star Game in Las Vegas, with Team Stewart winning by 16 points.

Persons: blowouts, A'ja Wilson, “, Angeles Sparks, Becky Hammon, Sandy Brondello, ” Brondello, Breanna Stewart, Stewart, you’re, Wilson, ” Wilson, “ I'm, STEWIE Stewart, Kelsey Plum, Sabrina Ionescu, Plum, ”, Darren Waller, Ionescu, Doug Feinberg, ___ Organizations: LAS VEGAS, Las Vegas Aces, New York Liberty, Famers, Aces, Angeles, Sparks, Houston Comets, Detroit Shock, Las, Las Vegas, Liberty, Commissioner's, WNBA, NCAA, UConn, Storm, Phoenix Mercury, Mobile, NFL, “ Go Giants, New York Giants, Las Vegas Raiders Locations: Las Vegas, York, Seattle, New York

☆ Bud Light lost its crown as America's 'King of Beers' — but it was going to happen even without the conservative boycott
▼ + stars: | 2023-07-17 | by ( Cork Gaines | ) www.businessinsider.com time to read: +4 min

Modelo passed Bud Light, which has been the subject of a boycott by conservatives. It recently took the crown from Bud Light, which saw its market share drop to 7%. "Modelo and Michelob Ultra (another Anheuser-Busch brand) both were on track to eventually overtake Bud Light," Maloney wrote, citing long-term market share data. "Everybody kinda figured Bud Light was getting hit by that boycott, so it fell out of No. But Neil Reid, a professor at the University of Toledo who studies the beer industry, told Reuters that the Bud Light boycott is lingering longer than expected.

Persons: Bud Light, El Rey, Bump Williams, influencer Dylan Mulvaney, Jennifer Maloney, Bud Light's, Maloney, Jack Hough, Light, Hough, Corona, Neil Reid Organizations: Modelo, Service, Anheuser, Street Journal, Busch, Fox, Northwestern University, University of Toledo, Reuters, Bud Light Locations: Wall, Silicon, El, Modelo

July 10 (Reuters) - Constellation Brands' (STZ.N) Modelo Especial was the top-selling beer brand in the United States for a second consecutive month in June, after first dethroning Anheuser-Busch InBev's (ABI.BR) Bud Light in May. Modelo Especial was the top-selling beer brand for the four weeks ended July 1, with an 8.7% share of overall beer sales through retail stores for the period, while Bud Light came in second with a 7% share, according to consulting company Bump Williams, which sources data from NielsenIQ. Sales of Bud Light and Budweiser dropped 28% and 11.7%, respectively, from a year earlier, while Modelo Especial sales rose 8.5%. Azer added that consumers had quickly figured out AB InBev's other beer brands like Michelob Ultra and Natural Light, which are also seeing a fall in sales. Before the backlash, Natural Light was gaining due to cost-conscious consumers opting for cheaper six-packs.

Persons: Busch, Bud Light, influencer Dylan Mulvaney, Bump Williams, Michel Doukeris, Neil Reid, Cowen, Vivien Azer, Azer, Letitia James, Ananya Mariam Rajesh, Pooja Desai Organizations: Constellation Brands, Modelo Especial, Anheuser, U.S, University of Toledo, Budweiser, Target, New York, Starbucks, Thomson Locations: United States, NielsenIQ, U.S, Bengaluru

☆ Anheuser-Busch hopes new ads will change the Bud Light conversation
▼ + stars: | 2023-06-28 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +4 min

Distributors are also facing financial difficulty because of a sharp decrease in Bud Light sales. Two marketing executives, Alissa Heinerscheid of Bud Light and Daniel Blake of A-B, have taken leaves of absences. In May, Mexican lager Modelo Especial dethroned Bud Light as America’s top-selling beer, a title that Bud had largely held for more than two decades. Bud Light sales plunged 24% during the four weeks ending June 3, according to NIQ data provided to consulting firm Bump Williams. Bud Light, however, remains the country’s top-selling beer so far this year.

Persons: Bud Light, “, influencer Dylan Mulvaney, Mulvaney, Brendan Whitworth, Alissa, Daniel Blake of, ”, Whitworth, Marcel Marcondes, ” Marcondes, Bud, Bump Williams Organizations: New, New York CNN, Anheuser, Distributors, Bud Light, Beer Business, Busch, Bud, NFL, Human, Cannes Lions International, Modelo Especial Locations: New York, Houston, Jonesboro , Arkansas

☆ Meet these unintentional ASMR celebrities
▼ + stars: | 2023-06-24 | by ( Jack Hillcox | ) edition.cnn.com time to read: +13 min

ASMR videos come in all shapes and sizes. Although the content of ASMR videos varies tremendously, what remains consistent is the physical impact they have on viewers who are susceptible to them. Despite the work these creators put into their videos, accidental ASMR is one of the most popular sub-genres for viewers. The dominance of this setup amongst ASMR fans may all be down to the legacy of one man who is a legend among fans of accidental ASMR, but was, for a very long time, completely unaware of ASMR’s existence. Scroll through the comments section of most ASMR videos, and it won’t be long until you find people referencing a line spoken by Kelly.

Persons: James Gill, Bear Grylls, Gill, nonchalantly, “, ASMR, Giulia Poerio, Bob Ross, Acey Harper, Ross, Billie Eilish, Zoë Kravitz, Dr, ” Gill, James Kelly, Pat LaFontaine, LaFontaine, Kelly, ” Kelly, – Kelly, Dr Kelly, he’s, Ieuan Rees, Rees, ”, I’ve, I’d, influencers clamoring Organizations: CNN, Warwick University Medical School, YouTube, Sensory, University of Essex, Marcus Institute, Brain Health, University of Colorado, Artisan Media Locations: TikTok, ASMR, Brainline

☆ Bud Light loses its title as America’s top-selling beer
▼ + stars: | 2023-06-14 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —America’s top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades. The fall from the top further highlighted how much trouble the Anheuser-Busch brand is in following transgender influencer Dylan Mulvaney’s Instagram post showing off a customized Bud Light can. Dollar sales were equally grim for Bud Light during that period, with sales falling 24.4%, while Modelo’s grew 12.2%. Modelo Especial overtook Bud Light sales in May.

Persons: New York CNN —, Bud Light, influencer Dylan Mulvaney’s, Bump Williams, ” Williams, Justin Sullivan, Williams, Greg Gallagher, ”, BUD, Bud Organizations: New, New York CNN, New York CNN — America’s, Modelo Especial, Constellation Brands, Anheuser, Busch, Modelo, “, CNN, Modelo Oro, Bud Light, Cinco de Mayo, Mulvaney Locations: New York, Mexico City, Cinco de, Belgium

☆ Bud Light lost its sales crown to Modelo Especial amid right-wing backlash, report finds
▼ + stars: | 2023-06-10 | by ( Leslie J. Allen | ) www.businessinsider.com time to read: +2 min

Bud Light sales dropped 23% in May, according to data from research firm Circana. Bud Light sales plunged 23% year-over-year in May to $297.3 million, according to data compiled by consumer-behavior research firm Circana and shared with Insider. Anheuser-Busch suffered weeks of backlash from a Bud Light promotion featuring trans influencer Dylan Mulvaney. Analysts at JPMorgan recently warned that Bud Light sales could drop as much as 13% this year. Rounding out the top five in beer sales for May were Michelob Ultra, Coors Light, and Miller Lite, Circana reports.

Persons: Bud, —, Bud Light, influencer Dylan Mulvaney, Dylan Mulvaney, Gene J, Rob Kim, Bud Light's, Miller Organizations: Bud Light, Modelo, Service, Especial, Constellation Brands, Conservative, Anheuser, Busch, Associated Press, JPMorgan, Coors

☆ Why the Bud Light sales nosedive won’t register on Anheuser-Busch’s earnings report this week
▼ + stars: | 2023-05-03 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +3 min

New York CNN —Anheuser-Busch will report earnings Thursday, marking the first time it will face Wall Street analysts’ questions since its Bud Light brand erupted in controversy. Sales of Bud Light have tumbled over the past month after the company delivered a custom can to Dylan Mulvaney, a transgender woman with a large Instagram following. The video went viral, with some supporting Mulvaney and the company, and others responding with anti-trans reactions and calls for a Bud Light boycott. The week prior, Bud Light revenue was down 17%, even as sales of rivals Miller Lite and Coors Light increased. Bud Light sales have been declining for years, but this situation has “snowballed” and made its troubles even more pronounced, Roth said.

☆ Molson Coors needs to stop comparing rivals' light beer to water, regulator says, in a win for Anheuser-Busch
▼ + stars: | 2023-02-24 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +3 min

Molson Coors should no longer compare its rivals' beers to drinking water, a regulatory body says. "We believe light beer should taste like beer, not water, and we are well within our right to share that belief," a spokesperson said. "We have appealed the NAD's decision and will proudly continue to make light beer that tastes like beer." The ad highlighted the fact that Anheuser-Busch's Bud Light isn't made with corn syrup, which Molson Coors said unfairly targeted Miller Lite and Coors Light. The court sided with Molson Coors, but a federal appeals court later overturned the ruling in favor of Anheuser-Busch.

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