Dolan spoke about how the tech giant is thinking about social shopping and why her team is betting on short videos to drive sales over livestreams.
"Shoppable short-form video is on fire," Dolan said, speaking on a panel about creators and online shopping .
"We had over 150 billion views in 2022 of videos with products tagged — shoppable videos on YouTube.
Shopping shorts are growing a lot faster than shorts are growing."
"Yes, they love the brand deals, and they love having those relationships, but this is the opposite," Dolan said of affiliate marketing.
Persons:
Michelle Miller, Bridget Dolan, Jackie Pimentel, Dolan, It's, What's
Organizations:
YouTube, Connect, Meta, Business, Coachella, NFL
Locations:
Asia, Los Angeles