Michelle Crossan-Matos, the chief marketing officer at Ulta Beauty, said the company’s range of prices is a strategic advantage among consumers facing pressure from inflation.
Photo: Ulta BeautyAfter Michelle Crossan-Matos joined Ulta Beauty as its chief marketing officer in January, the broader cosmetics market started to see consumers spending more selectively and gravitating toward less expensive brands.
“Consumers are exploring how best to navigate the economic uncertainty,” Ulta Chief Executive Dave Kimbell said on a company earnings call in May.
“Inflation concerns remain high.”
Persons:
Michelle Crossan, Matos, ”, Dave Kimbell
Organizations:
Ulta Beauty, “