This year's WNBA Finals brought in more spectators than ever before and the most viewers watching from home in 20 years. Compared to last year's WNBA Finals, fans were 30% more likely to engage online with a brand they saw advertised than they were in 2022, EDO data show. Michelob Ultra ran the most effective ad series during the Finals, tracking 211% above the average Finals engagement rate over its six ads, per EDO. Both the WNBA Finals and playoffs metrics sit well above the average primetime broadcast and cable effectiveness for advertisers, EDO shows. Bosley Hair Restoration and Old Spice were 341% and 134% more effective than 2023 WNBA average, respectively, EDO data show.

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Persons: EDO's, Laura Grover, Ultra, Jimmy Butler, Nneka Ogwumike, Oofos, Michelle Cardinal's, Dawn Staley, Darren Brown, Cardinal, Ally, Stephanie Marciano, thad, Bosley Organizations: Las Vegas Aces, EDO, NBA, WNBA, Growth Agency, Brands, Gatorade Locations: York