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Top related persons:
Cardinal - 2 EDO's - 1 Laura Grover - 1 Ultra - 1 Jimmy Butler - 1 Nneka Ogwumike - 1 Oofos - 1 Michelle Cardinal's - 1
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Las Vegas Aces - 2 NBA - 2 WNBA - 2 EDO - 1 Growth Agency - 1 Brands - 1 Gatorade - 1 Seattle Storm - 1

Search resuls for: "Michelle Cardinal"


2 mentions found


☆ The WNBA Finals brought a surge of engagement for advertisers, new data shows
  + stars: | 2023-10-25 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +4 min
This year's WNBA Finals brought in more spectators than ever before and the most viewers watching from home in 20 years. Compared to last year's WNBA Finals, fans were 30% more likely to engage online with a brand they saw advertised than they were in 2022, EDO data show. Michelob Ultra ran the most effective ad series during the Finals, tracking 211% above the average Finals engagement rate over its six ads, per EDO. Both the WNBA Finals and playoffs metrics sit well above the average primetime broadcast and cable effectiveness for advertisers, EDO shows. Bosley Hair Restoration and Old Spice were 341% and 134% more effective than 2023 WNBA average, respectively, EDO data show.
Persons: EDO's, Laura Grover, Ultra, Jimmy Butler, Nneka Ogwumike, Oofos, Michelle Cardinal's, Dawn Staley, Darren Brown, Cardinal, Ally, Stephanie Marciano, thad, Bosley Organizations: Las Vegas Aces, EDO, NBA, WNBA, Growth Agency, Brands, Gatorade Locations: York
☆ Check out the pitch deck the WNBA's Seattle Storm used to sell stakes that raised the team's valuation to a record-setting $151 million
  + stars: | 2023-10-17 | by ( Margaret Fleming | ) www.businessinsider.com   time to read: +5 min
Since 2008, the WNBA's Seattle Storm has been owned by three local businesswomen: Lisa Brummel, Ginny Gilder, and Dawn Trudeau. Their first decade owning the Storm was about learning how to run the business, Brummel told Insider. The ownership group closed in February 2023 a $21 million raise, Brummel said, which will go toward the new $64 million facility and working capital. The Seattle Storm currently practice in the basement gym of Seattle Pacific University, where Brummel said they get four hours of access per day. "What we've actually done is curated a list of people who really care about the team," Brummel said.
Persons: Lisa Brummel, Ginny Gilder, Dawn Trudeau, Brummel, we're, It's, aren't, Gilder, Trudeau, Michelle Cardinal, Cardinal Organizations: Seattle Storm, NBA, SuperSonics, Oklahoma City, Storm, WNBA, Chicago Sky, Las Vegas Aces, Seattle Pacific University Locations: Seattle, Oklahoma
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