In this article TGT Follow your favorite stocks CREATE FREE ACCOUNTwatch nowTarget on Wednesday missed quarterly sales expectations and slashed its full-year forecast, as it again had trouble convincing shoppers to buy more than necessities.
Target's struggling shares rose 3% Wednesday despite the soft forecast, as its fiscal second-quarter earnings topped expectations and inventory levels improved.
CEO Brian Cornell said Target's sales and store traffic improved in July.
Comparable sales, a key metric that tracks sales online and at stores open at least 13 months, declined 5.4%.
Digital comparable sales dropped 10.5% Sales softened in the second half of May and into June before recovering in July, Cornell said.
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